Sr. Marketing Manager – Integrated Marketing

Job Description

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s, and many more recognizable names.

Albertsons Companies recently rolled out our Presence with a Purpose work model. Placing a premium on adaptability, safety and family well-being, Presence with a Purpose will help us build a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are allowed to make decisions that are best for them.

What you will be doing

Albertsons seeks to modernize our brand and transform the way in which Marketing impacts and drives growth for the organization. We have world class national marketing capabilities and scale, that we need to leverage to increase customer and brand-led strategy, marketing effectiveness and efficiency.

This role will help manage marketing and brand strategy projects and national campaigns for the Marketing organization. The right person will have a strategic mindset and be nimble to move quickly, juggle various competing priorities and navigate a complex organization with many stakeholders and collaborators.

Main responsibilities

  • Manage strategic marketing projects in support of national and consumer facing omni-channel marketing campaigns, including:
  • Developing omni-channel briefs for partner agencies and cross functional internal teams
  • Developing communication strategy, messaging frameworks and ongoing content guidance for marketing campaigns and initiatives
  • Providing name and branding recommendations for internal and external facing initiatives that require brand architecture and portfolio strategy direction and guidance
  • Managing all projects to ensure they meet objectives and are delivered on time and within budget.
  • Facilitating cross functional meetings to execute omni-channel marketing plans and keeping all key stakeholders and project team members on track and informed of project strategic priorities and goals along the way.
  • Conduct, evaluate and synthesize competitive research, market intelligence, trends, and industry best practices to help prepare recommendations for various branding, naming, and marketing initiatives.
  • Write and manage consumer insights testing with key partners
  • Manage content creation to support channel strategy and integrated marketing communications plan
  • Be a team player willing to jump in and help where needed. A small, growing team, in a large matrixed organization, there will be many opportunities to jump in and help where needed
  • Liaise with business, channel strategy, and creative content development on a variety of marketing projects and campaigns

The salary range is $ 102,700 to $ 143,800 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.

What we are searching for

  • Bachelor’s Degree and MBA required
  • Minimum 10 years’ experience in brand marketing strategy or integrated marketing, preferably at internal marketing organizations working with brand, creative, and performance partners. Experience in digital marketing, ecommerce, consumer research and/or strategy preferred
  • A curious mind eager able to assimilate various forms of research and insights and translate into actionable information to guide recommendations.
  • Solid understanding and experience with customer data analytics to inform strategy and influence outcomes
  • Adept at evaluating and guiding creative development from concept to inception
  • Excellent presentation building skills, well versed in taking complex information and translating into digestible material for broad organizational use
  • Collaborative, open minded and willing to partner up, down and across teams to build relationships and realize goals in a complex matrixed organization
  • Highly organized and deadline driven able to juggle various projects with competing priorities
  • Agile problem solver; able to pivot quickly and adjust to changing project needs or new information

What it is like at Albertsons?

Albertsons Culture Principles

Compassion: We always treat each other with kindness and respect

Team: We always support and recognize each other

Inclusive: We always value everyone’s perspective

Learning: We always strive to grow and develop ourselves and others

Competitive: We always act with integrity to win over the customer

Ownership: We always take actions to drive our success

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