At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.
Position Summary
HuFriedyGroup, a STERIS company, is a global leader in the manufacturing of dental instruments and products designed to help dental practitioners perform at their best. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. As one of the world’s leading dental instrument and product companies, we continue our commitment to advance dental performance by supporting these products with world-class service, education and peer communities.
As a Senior Marketing Specialist you will be responsible for developing a comprehensive and integrated approach to driving awareness of HuFriedyGroup products and services by creating marketing programs, campaigns, platforms and communication deliverables that support and enable strategic business objectives and drive profitable growth. To be successful in this role you will have proven project management orientation and be able to successfully drive multiple projects and campaigns at once.
*This position can be located anywhere in the continental U.S. with occasional travel to Chicago.
Responsibilities
• Serves as the primary point of contact to assigned business unit as liaison between the product team and brand management. Identifies business unit’s goals, objectives, and revenue targets to in turn develop and execute marketing strategy to achieve desired business results.
• Leads and develops the execution of high-impact marketing programs, from start to finish, leveraging internal support and driving collaboration, that strengthen and grow the HuFriedyGroup brand and portfolio of products and services.
• Works closely with internal and external partners on the creation of promotions, marketing campaigns, launches, etc. that drive business growth.
• Leads the development, execution and measurement of audience-focused integrated campaigns and programs to support business objectives and goals.
• Manages cross-functional teams to drive integration and execute tactical plans.
• Leads the development of Marketing campaigns and guides creative direction for use in various online channels: email, social media, web/banner ads, search and other tactics for inclusion on earned, owned and paid media including dealer websites and in various other media outlets.
• Manages campaign timelines, weekly status, review and approval processes; seeks opportunities to maximize efficiencies and management of processes.
• Working in partnership with the Design team, develops creative briefs and guides creative direction to meet objectives for all marketing and public–facing communications, including print, digital, and video assets.
• Partners with international teammates to launch products globally.
• Serves as active member of the Global Marketing Council to ensure connectiveness and resonance of messaging, position and branding on a global brand level.
• Creates and maintains marketing effectiveness dashboard of key performance metrics and return on investment analysis. Presents data to key stakeholders, including members of the Dental Executive Leadership team, and recommends actions as appropriate.
• Participates in yearly planning sessions; Presents options and recommendations to Strategic Business Units.
• Effectively communicate programs, strategies, expectations and results across the marketing department and within appropriate levels in the organization.
Required Experience
• Bachelor’s degree in marketing or related field required.
• Minimum 5 years’ experience in an advertising/marketing/product management position
• Proven ability to work independently on information discovery and research projects
• Proven ability to connect messages to target audiences
• Solid understanding of, and experience with, graphic design, printing and production of printed materials
• Knowledge in the area of data and analysis
• Excellent creative and business writing skills along with strong verbal presentation skills
• Strong project management, organizational skills, analytical and problem-solving skills
• PC literacy required (Word, Excel, and PowerPoint). Macintosh literacy helpful but not required
• Proofreading skills required
Preferred Experience
• B2B marketing experience preferred
• Progressive project responsibilities strongly preferred
What HuFriedyGroup/STERIS Offers
The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter. www.hufriedygroup.com
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Pay range for this opportunity is $72,440.00 – $97,513.50. This position is eligible for [BONUS PARTICIPATION] OR a [INSERT COMMISSION RATE RANGE, IF APPLICABLE] commission.
Minimum pay rates offered will comply with county/city minimums, if higher than range listed. Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.
Employees (and their families) may enroll in our company-sponsored medical, dental, vision, flexible spending, health savings account, voluntary benefits, supplemental life/AD&D plans and the company’s 401k plan. Employees are covered by an employee assistance program (also available to household members) and long-term disability. Full-Time Employees are also eligible for short-term disability. Full-time Employees will also receive Paid Time Off (PTO) based on years of service and paid Holidays. Part-time employees working 20 or more hours receive a pro-ration of the full-time PTO allocation and paid Holidays based on their standard hourly work week. Full-Time employees are eligible for four weeks of paid parental leave. Part-time employees also receive paid parental leave, pro-rated based on their standard hourly work week.
STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.
Req ID: 36397
Job Category: Marketing/Communications