Senior Government Marketing Analyst

Senior Government Marketing Analyst

Who We Are

WPS Health Solutions is a leading not-for-profit health insurer in Wisconsin. Our services offer health insurance plans for individuals, families, seniors, and group plans for small to large businesses. We process claims and provide customer service support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. In 2021, WPS Health Solutions celebrated 75 years of making health insurance easier for those we serve. Proud to be military and veteran ready.

Our Culture

WPS’ Performance-Based Culture is where the great work and innovations of our people are seen, fueled, and rewarded. We accomplish this by creating an inclusive, empowering employee experience, focusing on People, Work, and Conditions. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities. We are guided by our Purpose: Together, making health care easier for the people we serve.

In 2021, 2022, and 2023 WPS Health Solutions was recognized for several awards including:

  • Madison, Wisconsin’s Top Workplaces
  • Top Workplace national cultural excellence awards for Remote Work and Work-Life Flexibility
  • Achievers 50 Most Engaged Workplaces® with the further honor of Achievers “Elite 8” winner in the category of Culture Alignment

Role Snapshot

As our Senior Government Marketing Analyst, you will help build and execute our marketing strategy and the WPS Brand to grow awareness and generate demand to establish WPS in the Government Healthcare Contracting space. You will be a critical, foundational member on the Business Development (BD) team and will tackle projects and campaigns of varying size.
Your primary focus will be:

  • Researching potential customers, small businesses, partners, and competitors and maintaining an intelligence library.
  • Supporting BD strategy with preparation of Agency Intelligence Reports for target Federal healthcare agencies.
  • Develop capability briefs for distribution to agencies and partners.
  • Maintaining a pipeline and related competitive intelligence data in our customer relationship management (CRM) tool.
  • Analyzing our business development pipeline and preparing reports for executives and the Board or directors.
  • Facilitating the upkeep of WPS collateral and participate at various conferences and industry days.

How do I know this opportunity is right for me? If you:

  • Like researching various topics and news related to government contracting in healthcare.
  • Enjoy preparing and organizing research.
  • Can review a strategic vision and build recommendations that will support its success.
  • Have experience supporting business development activities such as customer intel, partnering with both large and small businesses, price to win, proposal development.
  • Want to play a key role in the establishment of a federal healthcare brand.
  • Have strong experience with MS Office, written and oral communication skills, organizational skills, fast learner and able to grasp new concepts.
  • Have high energy and love brainstorming.
  • Are creative and have high attention to detail and an eye for aesthetics.

What will I gain from this role?

  • Experience in expanding the footprint of a company in the competitive government healthcare industry.
  • Experience facilitating and participating in various conferences and industry days.
  • Experience working in an environment that serves our Nation’s military, veterans, Guard and Reserves and Medicare beneficiaries.
  • Working in a continuous performance feedback environment.


  • This role WILL have regular travel to our Madison, Wisconsin Corporate Office for meetings and strategy as well as regular trips to conferences and industry days.

Minimum Qualifications

  • 1 or more years of related work experience.
  • Bachelor’s Degree in related field or equivalent post high school and/or related work experience.

Preferred Qualifications

  • 5 or more years of federal government experience
  • An understanding of various stages of a federal procurement (RFI, RFP, Pre-Solicitation, Sources Sought, etc.)
  • Specific experience with US General Services Administration (GSA) and US Small Business Administration (SBA).
  • Experience working in CRM tools.

Salary Range$70,000 – $95,000The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, experience and may fall outside the posted range.

Work LocationThis role is open to remote work for this opportunity in the following approved states:Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin

Remote Worker RequirementsFor remote position, employee is required to meet remote worker requirements, including a designated work station, a wired (Ethernet) connection to the network, and a minimum of 10Mbps downstream connection with at least 1Mbps upstream (can be checked at


  • Remote and hybrid work options available
  • Performance bonus and/or merit increase opportunities
  • 401(k) with dollar-per-dollar match up to 6% of salary (100% vested immediately)
  • Competitive paid time off
  • Health, dental insurance, Teladoc starts DAY 1
  • Review additional benefits here

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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