Sales Strategy & Planning Manager

Business Unit Overview

Here’s what all the hype is about Premier Nutrition Company, LLC (PNC) is a clear leader in the convenient nutrition category and makes great-tasting food products under the brand names Premier Protein, Dymatize, and PowerBar, and is part of publicly-traded BellRing Brands (NYSE:BRBR). With its people-first culture, PNC empowers its people to create the best work of their lives alongside some truly astounding colleagues.

PNC treats its people like adults with respect and trust. One of our five core values is to Connect & Belong because we bring our diverse backgrounds, life experiences, and ways of thinking to each challenge grounded in our belief that everyone should have a seat at the table and be listened to deeply. Whever makes you, you – you belong here.

We strive to avoid many of the outdated processes of conventional workplaces. We don’t have performance reviews we have quarterly conversations. We don’t have management we have inspiring leaders to coach and mentor. We don’t have a casual dress code we simply don’t have a dress code; wear what you like. And we have a lot of fun.

Bringing dogs to work, company-wide give-days days, philanthropy and sustainability programs, in-office massages, walking meetings, and free daily exercise classes on-site and at the adjacent gym are just a few ways we make work feel less like work. And the results of our great culture speak for itself: we were certified as a Great Place to Work™ for the sixth year-running in 2022 and ranked in the top 12 on Fortune Magazine’s Best Workplaces in our category for the past four years.

So, what’s it like to work here? If you’re local, you’ll walk into our Emeryville office each Monday morning and find 100 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching one of their colleagues tell their personal life and career journey. Picture a casual and collaborative environment of a start-up, the innovative mindset of a tech company, and the stability of a company with revenue last year of over $1.3 billion, and you’ll find us in the sweet spot where world-class culture meets robust business results.

PNC seeks individuals who will thrive in this work environment and will help us build our culture and this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on.


The Role:

The Sales Strategy & Planning Manager will touch all channels from a Strategic Revenue Management (SRM) and trade deployment perspective. S/he will be responsible for pricing analytics and recommendations for both Suggested Retail Price (SRP) and Promoted price points and manage / track the performance to ensure the pricing strategy is sound and promotional tactics are being optimized.

The position will be based out of our spacious, modern Emeryville, California office. WE ARE A HYBRID WORK ENVIRONMENT WITH FLEXIBLE NORMS THAT EQUATE TO ROUGHLY 2 DAYS ON-SITE FOR THIS ROLE WITH FULLY REMOTE-ONLY DURING HIGHER COVID CASE RATES IN THE COMMUNITY. The expected pay scale for this role is $125k to $135k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.


Sales Strategy & SRM: 50% of Time

  • Co-Lead annual planning process with the Director of Sales Planning; the collecting of insights; analytics; segmentation
  • Sales Playbook (MAPS) development – as go to market brand and execution guidelines to enable sales teams to build Customer plans that deliver against the AOP
  • Deploy Customer level trade budgets & targets along with MAPS direction
  • Support the management Top Down / Bottom up plan creation and reconciliation
  • Assess pricing performance and strategy and initiate price / pack recommendations to capitalize on strengths and mitigate challenges for product portfolio
  • Assist Director in Channel Strategy development and execution across key trade planning metrics: volume, trade efficiency/spending, new items execution/distribution

Advanced Analytics & Forecasting: 25% of Time

  • Assist with forecast accuracy/plan lock through the trade system
  • Analyze promotional execution results vs expectations (MAPS) and competition
  • Create framework for ROI against all MAPS initiatives to provide clear and concise direction/updates to the field sales teams

Cross-Functional Liaising: 25% of Time

  • Support the Director on all Commercialization project teams
  • HQ point of contact for Field Sales Organization
  • Assists in the planning and execution of sales meetings and quarterly Customer reviews

The daily stuff that everyone does:

  • Attending meetings and presentations
  • Participating in company-wide activities and events galore
  • Impromptu conversations with colleagues
  • Administrivia like email, calendaring, expense reports, and other non-value-added work




  • Bachelor’s Degree required


  • 7+ years of experience in the Consumer-Packaged Goods (CPG) Industry within Trade Marketing, Sales Strategy and SRM (Strategic Revenue Management) or Financial Planning & Analytics


  • Advanced pricing analytics & ability to draw insights and make business recommendations
  • Team oriented with great ability to build relationships and work cross-functionally
  • Ability to work in Nielsen Answers, IRI and CRM databases

So, if after reading through this long list you’re thinking-I’m not sure I meet 100% of these requirements, should I still apply? YES-if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

Select 5 Key Capabilities & Traits Important to Add to and Diversify your Current Team:

  1. Learning & growth mindset
  2. Start & end with consumer
  3. Embody a strategic mindset
  4. Challenge ideas respectfully
  5. Creativity, exploration, & innovativeness

You will thrive here and may just do the best work of your life if…

  • You want to be an integral part of shaping and nurturing an amazing work culture
  • You like trying out novel minimum viable product people-related ideas
  • You can be flexible in your approach to people challenges and abandon past practices if they don’t make sense or would lead to a poor outcome
  • You enjoy making people-centric decisions and finding ways to say ‘yes’ as often as possible to impactful and important priorities for the business or team
  • You are comfortable being natural, casual, open, and even a bit playful at work
  • You don’t have a big ego
  • You like to get sh…I mean stuff done
  • You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next
  • You can do periods of focused, deep work on projects that drive the needle

This may not be your ideal next career move if…

  • You like a lot of structure, rules, and uniformity
  • You like hierarchy, command and control management
  • You want to build lots of processes, systems, governance, or policies
  • Dealing with ambiguity or experimentation is not your jam
  • You try to resolve challenging interpersonal situations over email or instant messaging
  • You like managing from behind your computer and demonstrating excellence through email
  • You tend to chase whatever shiny object presents itself during the day instead of real results

If we haven’t convinced you to apply already, here are some of our favorite perks and benefits:

  • Friday afternoons off year-round (and of course a hefty PTO package plus 11 holidays)
  • 6% 401K match. Literally free money
  • Hybrid work with an average of 3 days a week in the office for local folks
  • All jobs are bonus-eligible
  • Free custom lunch twice a week. Plus plenty of snacks and shakes.
  • 2 weeks of work from anywhere time to move your Big Rocks
  • Quarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt)
  • Bring your dog to work (3 days/week)
  • Extended paid parental leave regardless of gender or familial make-up

We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

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