The way the world works is undergoing enormous change with cloud computing and ML/AI technologies. Our vision is to accelerate the trend with innovative end point computing solutions, inclusive of hardware, software, and backend services.
If you are someone who wants to play an active role in the rapidly growing space, building industry leading marketing, and delivering solutions for problems enterprise customers may not even know they have, keep reading.
We’re looking for an experienced product marketing leader who is equally entrepreneurial as creative. Someone who wants the thrill of autonomously influencing dozens of business stakeholders and decision-makers, in as many organizations. The individual will define our end-to-end product go-to-market (GTM) strategy for multiple industries and segments to deliver outsized value for enterprise customers globally.
We offer a unique opportunity to innovate by building solutions from its beginning focused on meeting the security and productivity needs of a specific user segment. You will deliver everything from broad awareness and bold thought leadership to white glove executive programs in order to acquire and retain long term, high value customers.
Key job responsibilities
– Define a product marketing strategy where Device and Services, AWS, and Advertising will collaborate and leverage each business’ marketing channels to bring products to market, acquire, delight and retain customers.
– Work backwards from customers’ needs through 1st and 3rd party research to become the expert in B2B product messaging and positioning, pricing, as well as competitive and industry insights.
– Frequently write and update impactful, motivating product and solutions messaging, positioning, and narratives to be used across the acquisition journey.
– Build, measure and refine product and service launches leveraging external and Amazon owned and operated marketing channels to achieve highly qualified marketing leads.
– Autonomously build strong alliances across other Amazon enterprise focused businesses units in order to develop compelling joint GTM.
– Communicate regularly with executive leadership, business development and product management on audience insights, product marketing strategies, customer adoption progress, program execution and long-term planning.
– Partner with internal and external agencies and counterparts in brand, digital and event marketing to deliver against plans.
– Travel is required for customer visits, demo’s, content development, training and trade shows.
A day in the life
The Principal Product Marketing Manager is a highly visible, high impact role. This flexible leader will set the overall PMM strategy, balancing daily execution of writing, customer research, message testing, product reviews, GTM planning, content development and more, with the rapidly changing needs of B2B end point computing solutions. This person will thrive by working independently with large, cross functional teams inside and outside Amazon, while working directly with our largest and most exacting customers. This marketer will enjoy creating clarity and transparency in ambiguous situations, and the end-to-end ownership over product launch strategy and execution.
About the team
Team members are enthusiastic, friendly and supportive. As a global team, we work very closely with internal and external teams for enterprise solutions. Our team has a broad mix of experience levels and Amazon tenures, and we’re building an environment that celebrates knowledge sharing, mentorship and high quality work. We’re excited to build and launch new solutions from the ground up together as one team.
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA | New York, NY, USA | Sunnyvale, CA, USA
BASIC QUALIFICATIONS
– 10+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience driving direction and alignment with cross-functional teams
– Experience guiding creative input, development and execution from concept to completion
PREFERRED QUALIFICATIONS
– Experience with creating GTM initiatives at scale
– Experience working cross-functionally across marketing, product management, analytics, UX, and research
– 5+ year’s experience in product marketing with end point computing technologies or go-to-market programs for B2B soltuions
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.