Principal Product Manager – Tech, Fire TV

In this role, you will lead the development and launch of some of Fire TV’s best selling devices as well as develop new ones. You will make high judgment decisions, present persuasive cases to executive leadership and have enduring impact on the future of Fire TV. Your team will work closely with a high-energy team consisting of HW, OS and software engineering, user experience, finance, marketing, customer service, and Amazon leadership, and ship devices to customers globally. You will lead large teams of 50+ team members through high complexity and high ambiguity product development cycles, while building excellent intuition for one way door decisions. In this role you will also work on hardware systems and platform Software/OS – bringing in your unique perspective into the complex systems that make winning products.

You will work with a broad array of technical and non-tech stakeholders – from design to architecture and core technologies all the way through product development and commercialization. You will have visibility at the highest levels of Amazon’s leadership team, and work on our most strategic future initiatives. You will innovate on new devices, features and experiences, even as you manage the operational rigor of rolling out high quality devices on time and within budget. Finally your team will ship – to millions of customers at a scale that only Fire TV can enable.

This role is a good fit for someone creative, who has strong customer focus and product sense, combined with an established track record in consumer technology products, connected devices, and a real passion for TV and mobile video entertainment.

Key job responsibilities
• Lead the development of the consumer-focused product strategy and vision for next generation devices and hardware
• Oversee multiple programs in various stages of the lifecycle- from ideation to development to launch/retirement.
• Define creative, high quality, long term product roadmaps based on team strategy and vision
• Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application
• Manage prioritization and trade-offs among customer experience, performance and operational support load
• Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals
• Drive product launches in concert with Engineering, Operations Go to Market, PR, and other Product teams
• Create buy-in for the product/feature/service vision and strategy with technical and leadership teams
• Operate with influence across a wide variety of cross functional technical, UX and commercial teams.


  • 8+ years of product or program management, product marketing, business development or technology experience
  • Bachelor’s degree
  • Experience with feature delivery and tradeoffs of a product
  • Experience owning/driving roadmap strategy and definition
  • Experience with end to end product delivery
  • Experience contributing to engineering discussions around technology decisions and strategy related to a product
  • Experience technical product management


  • Experience working directly with Engineers on product enhancements
  • Experience in project management methodologies, business analysis, or process improvement

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $144,000/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit Applicants should apply via our internal or external career site.

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