Summary
Working under the general supervision of the Regional Marketing Directors, the primary objectives of this position are to administer and guide the comprehensive marketing program for the N9 program. The incumbent provides marketing support to local program managers and coordinates the services of the Marketing Office.
This job is open to
- Military spouses
- The public
U.S. Citizens, Nationals or those who owe allegiance to the U.S.
Duties
- Plan and execute all web, SEO/SEM, marketing database, email, social media, app and display promotional campaigns.
- Design, build and maintain the FFR social media presence.
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPI).
- Identifies trends and insights and optimize spend and performance based on the insights.
- Research new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create website landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Produce digital media content for the purpose of expanding and showcasing FFR’s online footprint. These media include videos, audio/podcast, photos, infographics, as well as content specifically produced for posting on FFR Facebook Page, Twitter, YouTube channels, and FFR-themed online discussions, and other social media properties.
- Manage the creation and production of online audio files and podcast.
- Possesses the skills needed to create content and effectively convey information in a way that informs and persuades audiences.
- Participates regularly in online FFR communities; monitor information posted; respond appropriately and in a timely manner to correct misunderstandings about FFR and engage participants with FFR materials.
- Participation is characterized with diplomacy, tact and professionalism; use excellent judgment to respond in a way that provides professional information, without criticism or negativity about information that others post.
- Serves as the FFR “online media expert” remaining current with emerging trends, opportunities, and best practices.
- Regularly update colleagues and management on these trends and make recommendations for new activities.
- Track content creation/social media campaigns and opportunities.
- Review and compile social media statistics and reports to generated measurable outcomes of online activities.
- Under the direction of the Regional Marketing Director, works with other FFR staff to develop content ideas based on popular topics and/or frequently asked questions, including content targeted at specific audience.
- May serve as technical consultant to other FFR departments on projects requiring digital media expertise.
- Perform digital survey creation, execution, and reporting.
WEB
- Create and maintain continuity in over-all layout design and content.
- Develop and post content, photos, and graphics.
- Ensure that all webmaster email receive timely responses.
- Monitor site information, including links, to ensure it remains timely and accurate.
- Track site usage and report on internet presence as needed/requested.
- Coordinates with the website hosting company to maintain high availability, maximum bandwidth, sufficient disk space, minimize security risks, and maintain other necessary technologies for the website.
- Continuously research web development to identify, evaluate, and implement the newest internet technologies into the website.
- Plan for regular updates of pages to maintain timeliness of data.
- Perform all day-to-day maintenance of web pages, assuring pages and changes are referenced in all major search engines, and respond to email about pages.
- Review, spell-check and error check all content prior to and after release to maintain high level of quality of the pages.
- Develop content, i.e. pages, links, data information and required disclaimers.
- Register Domain Names as needed and renew registration with InterNIC as needed.
- Determine placement of all new information submitted by program areas.
- Ensure that all aspects of website remain in compliance with all pertinent guidelines regulation.
- Provide support and subject matter expertise to the management of FFR’s online registration program (WebTac). This includes; html coding assistance, navigation management, and usability recommendations.
Marketing
- Manages the marketing of FFR online presence via both digital and print mediums. This includes, but is not limited to the marketing of FFR website, social media presence, email marketing program, online registration program (WebTrac) and App.
- Serves as backup to other department marketing specialist on an as-needed basis.
Requirements
Conditions of Employment
- Must meet Federal Employment suitability requirements and successful completion of background investigation. Background Investigations are conducted using fingerprint identification and completion of background inquiry forms.
- Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
- A valid driver’s license is required for the position.
Qualifications
- Knowledge of file and conversion techniques of the following software: Java, Java Script, HTML, DHTML, Active Server Pages, Adobe Dreamweaver and Flash, various imaging software in the construction of web pages.
- Knowledge of Microsoft Office Suite, Access, Windows XP and 7.
- Display knowledge of the range of activities and services within the region, of customer interest and needs, and of the methods and processes involved in a large military recreation program, which knowledge enables the employee to plan, and conduct diversified and enhanced online services; knowledge of survey techniques; and knowledge of community program and services.
- Knowledge of marketing and promotional techniques for effective advertising and dissemination of program information.
- Skilled in developing and maintaining vendor relationships between military activities and organizations and the civilian community, so that effective and diplomatic communications are maintained, orally and in writing, which ensure the highest level of customer and vendor goodwill.
- Skilled in effectively organizing and utilizing all available resources within the program framework.
Education
This job does not have an education qualification requirement.
Additional information
To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to Executive Order 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.
Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Region Mid-Atlantic Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.
- Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Review our benefits
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
- Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Review our benefits
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
- Required Documents
As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have – whether you’re a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you’re eligible under their policies.
The following documents are required at the time of application:
- Résumé
- Proof of education/training: provide a copy of your awarded/conferred college transcript(s)
- If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
- If claiming Military Spouse Preference: provide a copy of the sponsor’s Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
- If claiming Veteran’s Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
- If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
- How to Apply
Applicants are encouraged to apply online at www.usajobs.gov. Resumes and applications may also be submitted via email to nafswjobs.fct@navy.mil or dropped off in the black drop box located outside the NAF Human Resources Office located at Bldg 3210, Yama St., Naval Base San Diego, San Diego, CA 92136.
Agency contact information
Nathaly Dhayer
Phone
619-619-5934
Email
nathaly.dhayer@navy.mil
Address
NRSW Region NAF HR Office 750 Pacific Coast Highway San Diego, CA 92132-0058 US
Next steps
Applicants who do not meet the above requirements or submit all required forms may not be considered. Due to volume of applications received, applicants may not be notified of non-selection.
- Fair and Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
- Equal Employment Opportunity (EEO) Policy
- Reasonable accommodation policy
- Financial suitability
- Selective Service
- New employee probationary period
- Signature and false statements
- Privacy Act
- Social security number request
Required Documents
The following documents are required at the time of application:
- Résumé
- Proof of education/training: provide a copy of your awarded/conferred college transcript(s)
- If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
- If claiming Military Spouse Preference: provide a copy of the sponsor’s Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
- If claiming Veteran’s Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
- If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
How to Apply
Applicants are encouraged to apply online at www.usajobs.gov. Resumes and applications may also be submitted via email to nafswjobs.fct@navy.mil or dropped off in the black drop box located outside the NAF Human Resources Office located at Bldg 3210, Yama St., Naval Base San Diego, San Diego, CA 92136.
Agency contact information
Nathaly Dhayer
Phone
619-619-5934
nathaly.dhayer@navy.mil
Address
NRSW Region NAF HR Office 750 Pacific Coast Highway San Diego, CA 92132-0058 US
Next steps
Applicants who do not meet the above requirements or submit all required forms may not be considered. Due to volume of applications received, applicants may not be notified of non-selection.
Fair & Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
- Equal Employment Opportunity (EEO) Policy
- Reasonable accommodation policy
- Financial suitability
- Selective Service
- New employee probationary period
- Signature and false statements
- Privacy Act
- Social security number request