How to Apply
A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how this role aligns with your career aspirations and skill set. Submit both a cover letter and resume as one file (because of system limitations).
What You’ll Do
Reporting to the Associate Director of Marketing, you will contribute to the center’s mission by developing and implementing marketing plans that connect learners and students to the university’s online pathway-to-credit and online degree programs, and educational technology tools.
Who We Are
The Center for Academic Innovation is where creativity, excellence, and the University of Michigan’s aspirations for societal impact combine to reimagine the future of higher education. Through curricular innovation, educational data and research, and educational technology, we position U-M as a global leader in academic innovation to create and inspire change in higher education and to reinforce an engaged and informed society.
For more information, please visit our website: Academic Innovation .
Responsibilities*
Digital Marketing Strategy and Analysis
- Collaborate with academic unit teams, CAI program managers, and external platform partners to develop and implement digital marketing plans for assigned portfolio of degree and pathway-to-credit programs
- Collaborate with CAI teams to develop marketing plans for the center’s portfolio of educational technology tools
- Work with CAI Research & Analytics team to understand course learner behaviors, and frame additional research projects
- Produce marketing performance reports using CAI-marketing and partner-marketing data
Strategic Consulting and Partner Relations
- Undertake research to inform strategic marketing topics, including degree program or educational technology tool positioning, consumer trends, and market demand
- Provide consultative support to academic unit and CAI program management teams on marketing topics
Marketing Communications Execution
- Coordinate the production and execution of marketing materials – including paid advertising, emails, and other digital marketing content – in partnership with other members of the CAI marketing and communications team
- Develop and execute email marketing strategies
Other duties as assigned
- May include work to manage target audience segments within email CRM tool, and developing and executing email marketing strategies
- May include work with student fellows, external partners
Required Qualifications*
- Bachelor’s degree
- Minimum of five years of marketing and communications experience
- Knowledge of marketing data analytics and relevant reporting tools such as Google Analytics, Google Data Studio, and Tableau
- Knowledge of email marketing tools, such as MailChimp, MarketingCloud, Constant Contact
- Ability to work effectively in a collaborative environment and adapt to changing priorities
Underfill Statement
This position may be underfilled at a lower classification depending on the qualifications of the selected candidate.
Additional Information
Salary Information
The general salary range for this position is $78,000 – $88,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include experience, knowledge and skills for the position and internal equity within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.
Please Note: This is a 5 year term limited position with the possibility of renewal depending on funding.
Must have legal authorization to work in the United States.
This is not a remote position and any adjustments to a standard in-person schedule will be discussed during the hiring process.
Excellent benefits are available, for details, see http://benefits.umich.edu/
Our Commitment to Diversity, Equity and Inclusion
The Center for Academic Innovation (CAI) is committed to inclusion in our organizational work, culture, climate, and the products we create. We strive to recruit, develop, and retain a diverse team as a reflection of our commitment to our work designing equitable and inclusive learning and work environments that are necessary for the university community to make progress on solving societal challenges. CAI draws on each of our team members unique backgrounds and experiences to guide our everyday work in the center, and our team collaborates with students, staff, and faculty on projects that center our commitment to DEIJ work. All interested applicants, including those from groups historically marginalized by educational privilege, are encouraged to apply.
Organizational Statement on Harassment
We believe all individuals deserve to be treated with respect and dignity and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with Individuals with Reporting Obligations in the Center for Academic Innovation will be reported to the Equity, Civil Rights, & Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment.
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.
Background checks will be performed in compliance with the Fair Credit Reporting Act.
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
Decision Making Process
Applications will be reviewed as received throughout the posting period and continue until the position is filled.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
Job Detail
Job Opening ID
240417
Working Title
Marketing Specialist Senior
Job Title
Brand/Product Analyst Senior
Work Location
Ann Arbor Campus
Ann Arbor, MI
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
Vp Acad Innovation
Department
Center for Academic Innovation
Posting Begin/End Date
10/06/2023 – 11/05/2023
Salary
$78,000.00 – $88,000.00
Career Interest
Communications & Marketing