Marketing Specialist – Human Resources

Salary: $62,358.00 Annually

Location : Durango, CO

Job Type: Full-Time

Job Number: 2022-00182

Department: Human Resources

Division: Human Resources – 4111

Opening Date: 05/15/2023

Closing Date: 6/5/2023 11:00 PM Mountain

Schedule Details:: Monday – Friday 8-5

Description
Are you a creative and strategic marketer with a passion for brand awareness, social engagement, and lead generation? The City of Durango is seeking a talented Marketing Specialist who is ready to bring passion and skills to our growing Human Resources team to help us develop and implement innovative marketing strategies to attract and engage top talent. As a Marketing Specialist – Human Resources, you will play a key role in creating & promoting our employer brand showcasing our organization as an employer of choice. If you have a gift for storytelling and know how to reach and engage your audience on a human level through multiple channels, if you think strategically about messaging and roll up your sleeves to execute campaigns and programs, and track and measure everything – we’d love to meet you!
Essential Job Duties
The following duties are normal for this position. However, they are not to be construed as exclusive or all-inclusive. To perform this job successfully, an individual must be able to perform each duty satisfactorily. Other duties may also be required or assigned.

Develop, plan, implement, and execute a recruitment marketing and employer branding strategy.
Build brand awareness.
Engage brand audience.
Create and curate marketing content.
Plan and manage recruitment media campaigns on social media, job websites, in person fairs, etc.
Track, measure, and report on campaign results.
Oversee City career site and suggest improvements.
Manage recruitment marketing operations and technology.
Write engaging job descriptions, manage job descriptions changes/reclassifications.
Identify the tactics and platforms that will be most effective in reaching a specified target audience through brand awareness, and social engagement.
Create and implement strategies for building a talent network/talent community.
Assist in design and planning of recruiting events.
Serve as a brand ambassador at various events, like career fairs or on-campus recruiting events.
Generate monthly updates for City leadership about upcoming recruitment marketing initiatives.
Use the Applicant Tracking System (ATS) tools to create monthly reports on key recruitment marketing metrics.
Work closely with Human Resources, hiring managers, and other team members to attract and hire the best talent.
Develop creative ways for addressing recruitment challenges.
Suggest new ideas for improving candidate experience and engagement.
Research marketing and advertising trends in the staffing industry.
Keep abreast of new trends in social media channels.
Encourage & advocate employees to be brand ambassadors.
Promote the employee referral program within the City and encourage employees to refer their friends.
Determine & drive the HR and recruiting marketing KPIs.
Performs routine tasks required to administer and execute human resource programs.
Handles employment-related inquiries from applicants, employees, and supervisors, referring complex and/or sensitive matters to the appropriate staff.
Maintains compliance with federal, state, and local employment laws and regulations, and recommended best practices; reviews policies and practices to maintain compliance.
Maintains knowledge of trends, best practices, regulatory changes, and new technologies in human resources, talent management, and employment law.
Performs other duties as assigned.

City Organization Duties and Responsibilities:

Represent the Department and City to other City staff and members of the public.
Provide quality customer service to individuals needing directions or assistance.

Supervisory Relationships: Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor. Strategic issues are referred to supervisor.

JOB QUALIFICATIONS – KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of:

Employer branding.
Storytelling and writing ability to create pieces of content from blogs to emails to videos.
Inbound marketing and search engine optimization (SEO).
Organized campaigns, programs and events form strategies to execution that build brand awareness and generate qualified leads.
Modern office procedures, methods, and computer equipment.
Knowledge of the Microsoft Office Suite at an intermediate skill level.
Familiarity with extensive general computer use as a foundation for learning job-specific programs related to finance reporting, security management and parking management.
Business letter writing and basic report preparation techniques.
Principles and procedures of record keeping and organization.
Basic accounting principles
English usage, spelling, grammar, and punctuation.

Skill in:

Operating and normal maintenance of computers, laptops, cellphones, and printer/scanner.
Tracking of activities supplies and authorizations via specialized software or self-created forms and databases.
Performing mathematical calculations quickly and accurately.
Providing high quality customer service and maintaining tact and courtesy in high stress environments.
Accurate data entry and correspondence preparation.
Website updating and publishing.
Communicating clearly and concisely in verbal and written form.

Ability to:

Establish and maintain effective working relationships with those contacted in the course of work.
Work the allocated hours of the position.
Learn to understand the organization and operation of the City and of outside agencies as necessary to assume assigned responsibilities.
Independently develop and prepare campaigns, programs, and events, and form strategy to execution that build brand awareness and generate qualified leads.
Teach and empower departments on how to tell our story effectively to attract candidates.
Work independently in the absence of supervision.
Maintain confidential records and reports.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Apply City policies and procedures pertaining to human resources activities.
Align campaigns and strategies with the City’s Mission, Vision, and Values.
Evaluate and implement improvements in operations, systems, procedures, policies, and methods.
Analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals.
Perform analysis of hiring needs and provide employee hiring forecast.

Work Environment: Work is performed in a typical indoor office setting; and is mostly sedentary with periods of mobility and light physical activity.

Physical and Mental Requirements/Activities:

This work requires the occasional exertion of up to 10 pounds of force; work regularly requires sitting, frequently requires standing, speaking or hearing, using hands to finger, handle or feel and repetitive motions and occasionally requires walking, stooping, kneeling, crouching, or crawling and reaching with hands and arms.
Specific vision abilities required by this job include close, distance and peripheral vision; depth perception; and the ability to adjust focus. Will spend a large amount of time viewing a computer screen.
Vocal communication and normal hearing are required for expressing or exchanging ideas by means of the spoken word.
Acceptable verbal and conversation skills to effectively communicate with others via the phone, at meetings and to greet and assist visitors.
Work requires preparing and analyzing written or computer data and observing general surroundings and activities.
Frequent use of phone handset and repetitive use of hand & fingers to operate office equipment, use computer keyboard & computer mouse and to perform other office tasks.
Ability to recognize occupational hazards in work activities and take safety precautions.
Maintain mental capacity which allows the capability of making sound decisions and following directions.

Nothing in this job description limits management’s right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Minimum Qualifications
Minimum Education and Certification: Bachelor’s degree. Will consider experience and certifications in lieu of degree. Professional HR designation (PHR, SPHRM, SHRM-CP/SHRM-SCP) is desirable. Minimum Experience: At least 4 years of progressively responsible experience with Marketing, PR, or Advertising strongly preferred. An equivalent combination of training and experience that provides the required knowledge, skills, and abilities may be considered.
Supplemental Information

We offer a complete benefits package to full-time employees including medical, dental & vision insurance, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, and paid time off.

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Do you have any relatives who currently work for the City of Durango?

If you answered yes, provide your relative’s name, the department they work in, and their relationship to you.

Do you have a Bachelor’s degree? Will consider experience and certifications in lieu of degree.

Do you have Professional HR designation (PHR, SPHRM, SHRM-CP/SHRM-SCP) ?

Have you been previously employed by the City of Durango?

If you answered yes, provide previous City positions and approximate dates for those positions.

Have you ever been convicted of a crime, including misdemeanors, deferred sentences/judgments?

If you answered yes to having been convicted, you are REQUIRED to provide DATE(S) and DESCRIPTION(S) of offense(s) below.

Do you have at least 4 years of progressively responsible experience with Marketing, PR, or Advertising, and/or equivalent combination of training and experience that provides the required knowledge, skills, and abilities to be considered.

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