Overview
This position will work with the Director of Sales to market the facilities and events while creating and maintaining relationships with media and promotional partners. The Marketing Manager will assist in advertising, media buying, promotions, public relations, interactive media and grassroots efforts for events as assigned.
This role will pay a salary of $45,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Responsibilities
- Develop and resize graphics for clients’ upcoming events including creating graphics to fit all in-house marketing assets
- Develop, maintain and coordinate event and facility advertising programs and opportunities
- Prepare written proposals; reevaluate potential advertising value of marketing inventory; initiate contractual arrangements; prepare contracts; negotiate terms as required
- Initiate and design venue advertising for employment and facility rentals
- Maximize upcoming events’ visibility with placing in-house printed signage and signage provided by clients around entire venue in high traffic areas
- Author and distribute press releases as needed. Press release list to be maintained and up to date with media contact list and professional relationships
- Regularly review progress of public relations and marketing efforts through website and social media analytics, model plan, organize, and coordinate all public relations efforts for the facility and its events
- Maintain media representative contact information and relationships
- Manage and participate in the development and implementation of marketing goals, objectives, policies, and priorities
- Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
- Design and distribute weekly newsletter
- Develop and design of all facility advertising, marketing and collateral materials
- Update and maintain the facility’s website; serve as liaison for all website related promotions, initiatives and issues
- Establish new campaigns to publicly circulate venue capabilities, i.g. food services, event set-ups, etc.
- Analyze challenges, identify alternative solutions, project consequences of proposed actions; present recommendations to Director of Sales; implement approved recommendations in support of organizational objectives
- Assist in developing marketing plans in an effort to generate revenue and provide added value to the event and/or promoter
- Produce, document, and assemble an Annual Sales & Marketing Plan for submission to General Manager and corporate leaders with Oak View Group
- Conduct industry related studies and advertising; recommend modifications to marketing and public relations programs as appropriate
- Coordinate with contract holder and local nearby library for marquee signage
- Assist Director of Sales in the preparation of weekly corporate marketing report and participate in corporate marketing meetings and periodic marketing conference calls
- Assist Director of Sales in the preparation of sales materials to be advertised
- When applicable, assist General Manager and or other departments with marketing related activities
- Participate and Assist the Director of Sales at various industry events and TradeShows; stay abreast of new trends and innovations in the field of sales and marketing.
- Perform other duties and responsibilites as assigned and required
Qualifications
- Bachelor’s Degree from an accredited college or university with major course work in marketing, public relations, communications, business or other related field
- Minimum 3-5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
- Strong leadership, organizational and computer skills required
- Detail oriented with excellent organizational skills
- Strong written, verbal and interpersonal skills
- Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media, manage database marketing to reach new customers and drive increased revenue.
- Strong work ethic
- Knowledge of Public Relations
- Knowledge of marketing and advertising/sponsorship program development
- Website maintenance experience preferred
- Accountable and detail-oriented; must be able to juggle many tasks within time constraints
- Microsoft office applications and word processing skills required, as well as database management, graphic design, PowerPoint
- Strong understanding of social media, web-based advertising and website maintenance
- Team player who is a creative and proactive problem solver
- Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) work days and extended number of days when required
- Knowledge of Adobe Photoshop is preferred
Vaccination Statement
We are committed to ensuring all our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Based on recent encouraging trends in the U.S. and Canada. We highly encourage our employees to continue to get vaccinate and boosted against COVID-19. Should circumstances change, we may need to reinstate vaccination requirements, in whole or in part, to safeguard the health of our employees, guests, performers, athletes, and partners.