Oak View Group
Oak View Group (OVG) is the world’s leading arena development, management, and hospitality company founded in 2015 by Tim Leiweke and Irving Azoff to disrupt business as usual. As the largest developer of sports and entertainment facilities in the world, OVG prioritizes the way we do business focusing on making long-term investments in our people and our planet. We focus on building a diverse workforce and cultivating an inclusive workplace. Each day our team members around the world and throughout our local communities work together to provide the greatest experience to our fans and partners.
We celebrate and support a strong, transparent, authentic and inclusive culture focused around four core values:
- We treat each other fairly and with respect.
- We act with integrity.
- We have an entrepreneurial spirit.
- We give back to our global community.
More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
Overview
Under the direction of the Director of Sales & Marketing, develops and executes the functions of the Marketing Division of the Greenville Convention Center (GCC) through marketing strategy, media and public relations, sponsorship, advertising, promotional activities, and development of marketing assets. Enhances the image of the facility and promotes goodwill in the community.
This role will pay a salary of $42,000 to $50,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Responsibilities
- Drives revenue for Greenville Convention Center through innovative and collaborative marketing tactics that support venue goals.
- Works with Visit Greenville, OVG360, and other Greenville Convention Center internal and external key stakeholders in order to maximize marketing resources while maintaining brand integrity for the GCC.
- Develop and leverage partnerships with customers, clients, industry influencers and industry associations in order to promote and enhance the GCC’s reputation.
- Utilizes sales and marketing principles to promote the venue and remains current with emerging marketing trends, tactics, strategies and technologies.
- Assists the Director of Sales & Marketing with the creation, development, and implementation of the GCC Marketing and Advertising Plan to create local, regional, and national awareness of the facility.
- Create an Annual Report; including design and collection of content from GCC leadership.
- Maintains facility’s website and creates and maintains editorial, blog, and news of the GCC.
- Create, develop, and implement a Social Media Strategy; including creation of compelling content that is timely and on brand.
- Responsible for the creation of facility ads both for print and digital.
- Create, develop, and maintain the GCC email marketing program; focus on database acquisition and lead generation.
- Create, develop, and manage content of the GCC digital signage system.
- Ability to manage outside graphic design, communication and/or marketing consultants on a variety of creative projects, including web sites, presentations, reports, and other communication vehicles.
- Manage digital advertising, including LinkedIn advertising, promoted tweets, Facebook/Instagram promoted posts and ads, YouTube video ads, Google Search Ads (SEM); optimize social media & digital buys for optimal results, audience targeting, higher engagement, website traffic and goal conversions.
- Development of marketing materials and procedures to have the Sales and Marketing Departments function effectively as an in-house agency.
- Monitors, analyzes data, and creates management reports and detailed evaluations of marketing strategies.
- Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
- Develop, create, and implement the GCC client advertising and sponsorship program to drive revenue for both the client and the venue.
- Works with venue partners in the creation and supervision of marketing plans for events when required, to include all available services, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
- Works directly with event, exhibit and show staff regarding publicity, marketing and media opportunities.
- Attend seminars, conventions, etc. to enhance industry knowledge.
- Other duties and responsibilities as assigned.
SUPERVISORY RESPONSIBILITIES:
This position has no supervisory responsibilities.
WORK SCHEDULE:
The work schedule of this position typically involves a 5-day work week Monday through Friday; however, this will fluctuates based upon the needs of the Community or a project or event. The ability to work a flexible schedule including late nights, early mornings, weekends or holidays and the ability to remain available 7 days per week. Travel within the City and occasional travel within the United States will be necessary. May on rare occasions work outdoors. Often share office space with other workers.
DRESS CODE:
To project dignity and decorum expected by the public, appropriate dress and good grooming are expected of all employees.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
- A. degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required.
- 3-5 years minimum experience in marketing, strategy and digital initiatives from concept to completion.
SKILLS AND ABILITIES:
- Technical Skills: Possess comprehensive knowledge of marketing, advertising, public relations, and digital strategy.
- Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written. Presents information professionally with poise and confidence in front of an A proven record of online engagement and listening. Demonstrated ability to perform as a pragmatic and responsive ambassador of the company.
- Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.
- Negotiation Skills: Listens to all points of view and negotiates compromise.
- Integrity: Consistently demonstrates honesty, fairness, trustworthiness.
- Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities and risks associated with each alternative solution.
- Initiative: Works independently to solve problems. Looks for opportunities to take on more responsibility.
- Productivity: Meets standards of productivity as defined for the level and position.
- Quality of Work: Demonstrates concern for the accuracy and quality of work, and takes steps to correct mistakes and improve the overall product.
- Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner.
- Versatility: Able to take on a variety of different tasks and roles within the organization.
Computer and Technology Skills:
- Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint and MS Outlook)
- Knowledge of Adobe Creative Cloud applications
- Knowledge of website design
- Knowledge of CRM software
Certificates, Licenses and Registrations:
- No certifications are required.
Strengthened by our Differences. United to Make a Difference.
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEO
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.