Overview
The Marketing Manager is responsible for developing, implementing and monitoring marketing plans and budgets, as well as designing and implementing creative collateral to promote the revenue generating areas of the Cox Business Convention Center. This individual will work with the marketing team to supervise and coordinate all the activities of the Marketing department to reach budget goals. The Marketing Manager will implement marketing plans, manage event advertising budgets, third-party partnerships and promotions to ensure successful event campaigns. They is responsible for maintaining relationships with media partners and overseeing the media buying and billing process. They will support public relations, promotions & publicity for the venue and the events: conventions, banquets, meetings, and consumer/trade shows within the facility while developing creative marketing campaigns that promote public/community awareness.
This role will pay a salary of $55,000 to $75,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Responsibilities
- Develop solid marketing campaigns to promote events/shows coming to Cox Business Convention Center (CBCC), explore cross-marketing opportunities throughout the community.
- Create and maintain relationships with local media partners.
- Develop and execute marketing plans to promote all events coming to the CBCC.
- Develop and implement creative cash/trade.
- Generate proposals/campaigns with media partners including digital, radio, print, TV and outdoor.
- Manage internal marketing assets for all CBCC events.
- Develop and maintain relationships with third-party partners to promote events.
- Develop and execute social media campaigns, email marketing, and promotions to drive sales and engagement.
- Draft, distribute and follow-up on all press releases and media pitches for events and venue initiatives.
- Create and manage brand voice on all CBCC social media.
- Manage and update to the venue websites.
- Monitor CBCC Social Media networks; administer the scheduling of posts and respond and communicate with fans directly.
- Manage email marketing campaigns and implement initiatives to increase the database
- Work closely with the Director of Marketing and Director of Sales on overall sales stragety
- Research and follow current marketing trends and marketing efforts and implement best practices in the day-to-day activation.
- Analyze marketing efforts and adjust efforts based on learnings, trends and activity.
- Work with team to ensure meetings and vendors experience is up to OVG360 standards. Included but not limited to enhanced food and beverage, welcome signage, etc
- Develop and execute Sales blitz campaigns
- Create and implement grassroots initiatives for all events at the CBCC.
- Other duties as assigned.
Qualifications
- Required Education: 4 Year Degree
- Marketing experience – minimum of 3-5+ years in marketing/advertising.
- Three (3+) years’ experience in managing/leading people and teams.
- Convention Center or Venue marketing experience preferred.
- Ability to prioritize and meet deadlines.
- Excellent organizational skills and attention to detail.
- Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks.
- Bachelor’s degree from an accredited college or university or equivalent work experiences.
- Ability to work nights, all events, weekends, events and holidays as required.
Computer and Technology Skills:
- Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint and MS Outlook).
- Proficiency in Adobe Creative Cloud applications
- Knowledge of website design
- Knowledge of CRM software
- Demonstrated skills in graphic design
Working Conditions:
- Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
- Must be able to work a flexible schedule inclusive of weekends, nights and holidays required.
- Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs.