Job Description:
Who we are and what we do?
The Wall Street Journal Marketing team is responsible for recruiting the world’s foremost influential business and consumer audiences into our Live Journalism events. We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
Role Overview
The Manager, Acquisition Marketing – Events will join the entrepreneurial team that delivers world-class event propositions at The Wall Street Journal. The team creates, runs and manages successful events which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities. The Manager, Acquisition Marketing – Events will play a pivotal role in generating awareness, interest and demand for our events, contributing to the future new business growth of the group.
My Manager:
- Associate Director of Acquisition Marketing – Events
Responsibilities:
- Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email, digital media, owned media, paid media, social, print, sales, partnerships
- Proactively analyze in-cycle campaigns – drawing on successes and failures in order to identify tactics that are working to deliver on acquisition goals
- Work closely with the sponsorship sales teams to identify targeted audiences and define strategies to acquire, engage, and retain attendees
- Working collaboratively with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition.
- Own the analytics and story behind the data for sponsor clients and internal teams
- Be a data driven, analytical marketer who can own the narrative from marketing data to influence other departments to drive forward the product
- Take full ownership of the event websites and registration process to ensure ease of registration, an excellent customer experience, and strong value propositions to drive conversions
- Deliver the marketing plan to your direct manager and wider team for each event
What do you need from me?
- 4-5 years of marketing experience preferred, ideally in B2B publishing, events, media or agency equivalent;
- Analytical and data driven, but also have a passion for creativity and forward-thinking flair;
- Have a test-learn-measure approach to everything you do. Be able to analyze results and situations, get to solutions and recommendations quickly;
- Be able to take responsibility for initiatives and encourage a positive ‘can do’ attitude at all times;
- Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges
- A keen customer-facing attitude;
- Ideally possess a Business or Marketing degree, and/or relevant experience.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: NEW VENTURES
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $50,000 – $180,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 38478