Description
Position at GroupM Nexus
Manager, Commerce Investment
Overview:
Our Commerce team is critical in driving sales for our brands across retailers. We are an integral part in capturing a client’s vision to reach the intended audience and driving sales volume.
Your Impact:
Work with Commerce team on plan development and recommendation development, including:
- Partnering with the Associate Director and leading your Sr. Associate in the development of retail focused Commerce media plans, including flighting, volume planning, impression and investment forecasting
- Becoming an expert in the Commerce media landscape, retail ecosystem, shopper behavior, and the rapidly growing eGrocery landscape
- Implementing, activating and monitoring digital buys/schedules, and optimizing campaign
- Optimizing and tracking to performance KPIs, including (but not limited to) ROAS (return on ad spend), iROAS (incremental return on ad spend), new to brand percentage, conversion rate
- Understanding basic & advanced methodology and data behind 3rd party research tools and run the needed reports to assist in the media recommendation development
- Gathering, analyzing, and disseminating data to provide sound, strategic, consumer-insights driven media recommendations
- Delivering POVs/position papers on key client issues and/or client opportunities
- Making appropriate recommendations for the maintenance or growth of the digital media plan based on client activity
- Seeking client approval of plans and recommendation on a timely basis
- Researching incremental opportunities for client advertising
- Ensuring proper execution of digital communication plans
- Maintaining accurate budget control and flow of media activity, and proactively, consistently update client contact(s) through periodic analyses and projection reports
- Compiling monthly digital reconciliation against actuals for billing
- Working in Prisma and Mediaocean as needed
- Preparing media authorizations per approved plans/project requests
- Maintaining certain aspects of client billing and budgeting process
- Maintaining the accuracy of planning costs / rates
- Supervise Senior Associates and Associates to ensure accurate and timely vendor invoice approval and reconciliation with Finance teams to:
- Manage client financials such as budget reconciliation and budget management
Your Qualifications:
- Media Investment or Activation experience
- Experience in Amazon, Walmart, Kroger, or Retail Media is a plus
- Experience managing or training junior talent
- Project/workload management experience (comfortable overseeing up to 50 campaigns)
- Coachable, able to learn and adapt
- Comfortable with data, data driven (understands insights and complexity)
- Performance based comfort – understanding lower funnel, direct response objectives and KPIs (ROAS, store visits, conversions, leads, purchases, etc.)
- Understanding and experience with audience and data strategies
- Client management – normally presents to clients, currently owns a client status (for example)
- Experience – 3+ years
About Mindshare:
Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry-growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.