Company And Culture
NTWRK, dubbed the “QVC for Gen Z,” is an exciting video shopping platform that seamlessly blends content and commerce for a global audience of fans and collectors. Our daily live streamed episodes, in addition to our digital festivals, feature shoppable content hosted by celebrities, musicians, and cultural icons, offering unprecedented access to exclusive art, sneakers, fashion, trading cards, home goods, and collectibles.
NTWRK’s unique approach connecting entertainment and e-commerce has attracted investment from the likes of Jimmy Iovine, LeBron James, Arnold Schwarzenegger, Drake, Live Nation, Foot Locker, Goldman Sachs, and Kering, among others.
We are a diverse team of creatives and innovators working together to become a massive global marketplace. We share an intrinsic motivation to redefine the mobile content and commerce experience, rooted in rich telling stories and a curated product.
Join us as we continue to redefine this exciting space, tell compelling stories, and become a massive global marketplace at the intersection of culture and content.
NTWRK in the News
Forbes – America’s best startups to work for in 2022 and the “much-hyped e-tail platform that’s putting a rocket under retailtainment”
LinkedIn – NTWRK named one of the 50 best startups.
AdAge – Hottest Brands
Fast Company – “Brands that Matter”
NTWRK has raised $50 million
About the Role
NTWRK is looking for an experienced, strategic, and operational CRM leader who will be responsible for leading the strategy and implementation of our customer lifecycle marketing, customer retention, and loyalty.The Lifecycle Marketing Manager will plan and execute the CRM Calendar with the objective of driving engagement, retention and revenue across Buyers and Sellers. This role will oversee all our multi-channel retention marketing programs across email, push, and SMS, with the goal of maximizing customer lifetime value and driving loyalty.
What You’ll Do
- Coordinate with our Merchandising and Marketing teams to own and build weekly/monthly calendars. Adjust calendar in month as needed to react to current business trends
- Own and lead the management of email, SMS, and overall contact lists – focusing on list health, growth, and engagement – while supporting acquisition and retention targets
- Undertake a thorough customer journey mapping initiative and work with Product Management, Brand Marketing, and Data teams to identify, understand, and optimize key customer segments, and layer on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, product innovation, and experimentation
- Develop, implement, and advise on the email and push strategy that encompasses newsletters, mobile push, automated programs to drive awareness, engagement, retention, and lifetime value for prospects and customers (both buyers and sellers)Recommend and launch customer segmentation strategy based on overall business objectives.
- Monitor, analyze & report on the performance of onsite, email & push campaigns against business objectives; reporting back with a focus on actionable insights and optimization opportunities
- Develop robust measurement strategies – both at the campaign level and at the customer segment level – to measure short-term and long-term impact of Retention and CRM strategies
- Develop automated programs that maximize the ROI of campaigns, improve RFM metrics and increase the LTV across Buyers and Sellers
- Help conduct research across the industry to gather insights and best practices for content onsite, in-app and beyond, especially with community, resale, fashion, and sustainability in mind
- Lead a rigorous testing strategy (A/B and multivariate tests) alongside the growth and digital product team to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
- Support and collaborate on post-campaign testing/analysis, and iterate to maximize revenue contribution
Who You Are
- 5+ years of lifecycle marketing experience across areas including email, CRM, loyalty/rewards, SMS, push, customer segmentation, and promotions in a DTC environment
- Expert knowledge of email / SMS / CRM marketing and reporting tools
- Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
- Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations
- Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
- Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
- Bachelor’s Degree in Business Administration, Marketing, or related field preferred.
What We Offer
- Best in class health, dental, and vision insurance
- Short-term/long-term disability and life insurance
- Paid Parental leave
- 401k with 4% match
- State-of-the-art equipment
- Pet Insurance
- Legal and Identity Theft Plans
- Vacation time and sick days
- Access to NTWRK exclusive products
$90,000 – $110,000 a year
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status