Job Summary:
The Office of Interdisciplinary Professional Programs (InterPro) seeks a Marketing Director to support and grow our nationally recognized online degree programs, short courses, certificate programs, and curated peer learning offerings. Reporting to the Associate Dean, the position will develop, implement, and evaluate brand and marketing strategy for the unit, direct development and implementation of marketing plans and operations, ensuring support of the unit’s growth goals with individual learners, key partners, and enterprises. The director will supervise a marketing team of four full-time staff and more part-time student assistants in the execution of comprehensive go-to-market plans (including but not limited to digital, analog, event, and channels).
The office is part of the College of Engineering. https://interpro.wisc.edu/
Responsibilities:
Develops, implements, and evaluates brand and marketing strategy for the division. Directs development and implementation of marketing operations, ensuring consistent branding in support of marketing goals.
- 30% Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
- 10% Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
- 15% Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
- 20% Develops comprehensive marketing plans that encourage research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiatives
- 15% Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
- 10% Implements employee and marketing capability development programs to ensure the professional growth of the marketing team and the success of the InterPro business goals
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor’s Degree
Preferred focus in Marketing, Communications, or related Business preferred
Qualifications:
Required:
Minimum 7 years experience in marketing
Minimum 3 years experience in managing a team
Preferred:
– Academic marketing experience
– Experience with all aspects of communication and creative strategies
– Experience in campaign planning and analytic measurement
– Experience with email automation and CRM software such as Eloqua, Salesforce
– Experience with social media
– Experience in B2B and B2C marketing analytics
– Experience in customer data management and analytics for segmented and personalized marketing
– Experience with web development concepts, including WordPress or other leading content management systems.
Work Type:
Full Time: 100%
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $77,500 ANNUAL (12 months)
Depending on Qualifications
Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Benefits information can be found at (https://hr.wisc.edu/benefits/)
How to Apply:
Please click on the “Apply Now” button to start the application process. To apply, please upload a cover letter that summarizes your interest in the position along with your resume highlighting relevant work experience and interests.
Contact:
Doug Barton
doug.barton@wisc.edu
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Marketing Director (B)(CM058)
Department(s):
A19-COLLEGE OF ENGINEERING/COE INTERPRO/ENG PRO DV
Employment Class:
Academic Staff-Renewable
Job Number:
276977-AS
The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.
Applications Open: Mar 29 2023 Central Daylight Time
Applications Close: May 5 2023 11:55 PM Central Daylight Time