Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
The Global Market Development Manager will drive the development and execution of marketing programs using a multi-channel go-to-market strategy for the Nucleic Acid Therapeutics (NATx) Strategic Business Segment (SBS). This dynamic team player will also help manage training content and curriculum across the entire NATx segment. The successful candidate will be a vital member of the Molecular Biology Market Development team and contribute to the overall growth of the Molecular Biology Business and NATx segment globally.
A day in the Life:
- Develop strategic, multi-channel integrated marketing plans Nucleic Acid Therapeutics responsibility SBS, including analysis of customer segments, key customer accounts, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs
- Create engaging customer-facing content including videos, webinars, application notes, and technical articles to gain awareness and establish thought leadership
- Nurture customers with relevant content served through multiple digital channels that align with the customer journeys
- Develop and present salesforce training and technical customer education material in collaboration with product management, R&D, and global commercial teams
- Design dynamic training curriculum across all related product portfolios, applications, and workflows and manage content in training libraries
- Work closely with regional market development managers to build and execute engaging training curriculum within their regions
- Partner with product management to identify and develop market opportunities related to emerging applications for Nucleic Acid Therapeutics
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Coordinate with global functions to ensure consistency with brand guidelines and company standards
- Maintain campaign/program KPI and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance
- This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach
- May perform other related duties as required and/or assigned
- Ability to travel up to 25%
Keys to Success
Education
- Bachelor’s degree required, in Biology, Molecular Biology, or Biochemistry preferred
- Advanced degree in Biology, Molecular Biology, or Biochemistry preferred (Masters, Ph.D., or Post-doc).
Experience
- 6+ years of related experience with 3+ years of experience in the life science industry
- Demonstrated experience with marketing core competencies: 4Ps, marketing mix, marketing communication, channels, segmentation, value proposition, market research analysis, and marketing program development and execution.
- Demonstrated success in creating and delivering presentations and trainings for a wide variety of audiences, including sales teams, regional marketing and customers
Knowledge, Skills, Abilities
- Strong customer focus in terms of understanding customer needs, drivers and putting these at the forefront of business decisions
- Exceptional skill in developing and executing complex digital marketing initiatives including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video and automation approaches
- Creative intuition on design and messaging that resonates with customers and an ability to learn from previous marketing campaigns to improve performance
- Working knowledge of nucleic acid therapeutic products and their applications
- Ability to distill complex information into concise and easy-to-understand concepts
- Ability to identify and understand new application uses for existing technology and new product introductions
- Excellent presentation, verbal and written communication skills
- Fast learner and self-starter, with the ability to work in a dynamic team adapting quickly to a changing environment
- Possess excellent project management, organization, time-management, planning, and budgeting skills
- Ability to translate metrics in actionable business decisions
- Collaborative partner who can influence across functional teams and geographies in a complex, highly matrixed organization
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values – Integrity, Intensity, Innovation and Involvement – working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.
Compensation and Benefits
The salary range estimated for this position based in California is $104,000.00-$138,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards