Overview
The Opportunity
What do programs and campaigns add up to? Purpose. Missions. Platforms. The Customer Experience Programs & Campaigns team works between brands and customers-and between the portfolio and the community-to create new ways to connect with people, make an impact, and leave a lasting mark. The work starts from a sketch, perhaps develops into a script, and then builds from there into anything that tells the story best.
As the Associate Brand Design Manager, Programs & Campaigns, there’s infinite opportunities to drive narratives through mixed media. You’ll be tasked with telling great stories-through every social, cultural, digital, metaphysical lens there is. Physical, meet metaphysical. Global, meet Local. Campaigns are everywhere. You’re a visionary on all your creative workstreams, liaising with leadership, other team-members, and all partners to deliver world-class creative work every single day.
Why PepsiCo?
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $83 billion in net revenue in 2022, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, and Quaker. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.
Why PepsiCo Design?
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.
PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world.
We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.
Why Experience Design?
Experience Design creates transformative, dimensional spaces that manifest a brand’s story in an immersive yet expansive way, forging bold new connections with consumers. We inspire the future!
Job Description:
The candidate will work with PepsiCo’s portfolio of brands and our customers. The candidate will partner with the rest of the team on designing and executing comprehensive 360 marketing programs for our brands and customer channels in the food service organization, such as restaurants, colleges and universities, professional sports stadiums, and hospitality industries.
They must demonstrate an excellent ability to generate inspirational design solutions, driving from ideation to execution with quality and strategic excellence. As part of their role, they will need to interact and collaborate with members of our extended internal design and marketing teams and our external creative agencies.
In this role, they will have the opportunity to build upon existing capabilities and broaden their functional expertise as they drive our top global brands through all consumer touchpoints. Examples of projects may include the development of brand identity, packaging and portfolio systems, 360 brand experiences through campaigns, promotions, and immersive brand activations. They will partner closely with designers, copywriters, and architects on our team, our marketing partners, and in some cases, external agencies in developing and executing creative concepts.
Responsibilities
- Think deeply about customers-as they drive all Programs & Campaigns-and how a brand, a customer, and the consumer can best come together in an immersive interaction, whether in games, music, festivals…anything!
- Consider both long-term, complex growth investments (programs) and short-term buzzy moments (campaigns.) Success is measured in both theaters.
- Purpose-build campaign toolkits, establishing clear brand throughlines which can be optimized per market.
- Support creative direction for all workstreams, through the lens of transformative, immersive experiences.
- Center work in excellence around Design Thinking-from inspiration to vision to concept to narrative to consumer journey.
- Lead cross-functional creative brainstorms, leveraging design thinking to unlock innovative approaches to brand activations.
- Partner with individual brand teams to identify and codify experiential brand language through ownable materials, finishes, colors, lighting, sounds, scents and more.
- Clearly communicate ideas through visualization and effective presentation to cross-functional internal and external stakeholders.
- Own the creative process from brief to execution with emphasis on concept visualization.Show vision and skill in defining all design elements, including identity, typography, iconography, illustrations, animations, etc.
- Exhibit peak capability in defining all design materials, including textures, fabrications, and more.
- Develop a reputation for leadership, reliability, and excellence-while bringing out the best in others.Balance imagining work with managing work: Dream up world-class executions, then handle project management effectively.
- Extend your reach by connecting with the right freelancers and agency partners.
Compensation & Benefits:
• The expected compensation range for this position is between $81,000 – $135,600
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
Qualifications
- Bachelor’s Degree in Design required with minimum 6+ years of hands-on design experience.
- Have full-time agency side and or client-side experience.
- Have branding design experience.
- Technically solid, expert at Adobe Creative Suite program.
- Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts.
- Strong conceptual design skills and design strategy experience.
- 360 brand design experience (i.e., digital, environmental, experiential).
- Extraordinary design taste and expertise with an excellent sense of design trends.
- Ability to work in an agile, dynamic work environment with a start-up mentality and comfortable with taking risks and proceeding through ambiguity.
- Effectively communicates (verbally and written) with internal and external business partners.
- Collaborative and works well with others to deliver results; keep others informed along the process.
- Ability to multitask. Excellent time and project management skills to be able to meet project deadlines.
- COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement