Director of Product Marketing [REMOTE]
Department: Marketing
Employment Type: Full Time
Location: United States (Remote)
Reporting To: Ben Frank
Description
Plate IQ helps fast growing businesses automate accounts payables on their terms. We simplify everything from invoice management to payments for both recurring and one-off expenses with a cloud-first approach that enables remote work. Plate IQ’s AP Automation and VendorPay Network helps businesses pay and get paid faster.
At Plate IQ, passion generates excitement for what we do and how we do it. With passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth. The positive attitude with which we assist one another develops open, honest, and genuine connections. Above all, we celebrate and embrace our differences. We invest in each other because we win or lose as a team.
Our values are at the center of our company and culture. At Plate IQ, we value: Growth, Customer Focus, Innovation, Accountability, and Communication.
The RoleWe are looking for an ambitious, analytical, and collaborative product marketer director to lead our rapidly growing product marketing team.
Owning all product marketing initiatives for our entire solution suite, you will drive positioning and messaging, manage launches, lead strategy on collateral, enable sales and weigh in on the right combination of features and pricing to maximize customer value and satisfaction. Working with your team, you will create and execute campaigns that drive product expansion and present new opportunities for efficiencies for our existing and future customers.
Working collaboratively with our Product, Marketing, Engineering, Partnerships and Customer Success teams, you will also be making decisions that inform our product roadmap, and influence future product strategy.
Key Responsibilities
- Work closely with product managers and content marketers as they develop the technology roadmap to identify key value drivers and set the GTM strategy across our solution suite
- Partner with marketing to deliver external marketing communications across channels
- Build and lead the product marketing team and oversee business-level messaging and positioning, and competitive product marketing
- Work collaboratively with our customer success team to identify and segment target customers
- Oversee the development of product messaging and content across all platforms, including our website, social media channels, product listing pages, email marketing, paid campaigns, internal and external communications, press releases, and more
- Work closely with customer success to monitor product feedback and improve overall customer satisfaction
- Proactively collaborate across all marketing teams including digital marketing, content and design, events operations, channel, operations and beyond
- Own sales enablement, supporting the sales team through a complex sales process
- Create compelling marketing collateral that simplifies a complex topic while driving broad awareness and interest
- Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make
- Become an advocate for the Plate IQ brand to ensure all marketing activities are aligned and support the overall brand
- Partner with product, sales, and marketing teams on several key solutions within the Marketing portfolio
- Become an internal expert in finance, accounting, AP automation, expense/spend management and payments solutions
Ingredients
- Fantastic storytelling skills and ability to communicate and translate technical issues to business values
- Demonstrated experience writing blogs, delivering webinars, and presenting to existing and future clients
- At least 4-5 years of product marketing or go-to-market experience working in the B2B SaaS space
- Previous success crafting compelling positioning and marketing content for SaaS start-ups; preferably in FinTech
- You are extremely self-motivated, believe all problems can be solved, and desire to make an impact and you are looking for an exciting challenge
- Experience working with product and engineering teams and the ability to translate from customers to engineers (and vice versa)
- Influence: Define and present innovative ideas to the product marketing team and get buy-in to support your big ideas
- Proven success developing and executing go-to-market plans for SaaS or cloud services in FinTech
- Strong analytical and troubleshooting skills, business acumen and proven ability to create senior management-level presentations
- 7+ years of experience in product marketing
- 3+ years of experience leading and inspiring a team of product and content marketers through empathy and trust
- Proficiency in WordPress, Salesforce, and Marketo a huge plus
A Recipe For Total Rewards
We care deeply about making Plate IQ an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work.
The specific benefits/perks we offer are continually evolving, but currently include:
- Compensation: $130K – $150K
- Work from home in an energetic remote-first environment that supports flexible working hours and understands work-life balance.
- Competitive salary based on skills & experience.
- Medical, Dental, Vision and other Company-Subsidized Benefits for you and your family.
- Employer sponsored 401(k) with company match.
- Paid Time Off (and the encouragement to use it).
- Annual company retreats.
- Promote from within philosophy.
Beyond the tangible benefits though:
- You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference.
- You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you’re constantly challenged and developing.
- You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution.
- Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to none.
- We are transforming entire industries using innovative technology including Artificial Intelligence, Payment Tech, and Neural Networks.
- Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth.
- We truly love what we do and who we do it with – and we think you will too!
Plate IQ is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment.
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