Director of Digital Strategy

Summary

This position is in the Department of Labor (DOL), Office of Public Affairs (OPA) located in Washington, DC.

This position is outside the bargaining unit.

This job is open to

  • Career transition (CTAP, ICTAP, RPL)

    Federal employees who meet the definition of a “surplus” or “displaced” employee.

  • Internal to an agency

    Current federal employees of this agency.

Clarification from the agency

Open to current Department of Labor employees with competitive status and CTAP eligibles within the local commuting area.

Duties

As Director of Digital Strategy duties include but are not limited to the following:

– Lead, develop, implement, and oversee the agency’s digital strategy and social media activities.

– Encourage creative thinking and innovation; seeking opportunities for growth and change, exploring new ideas, methodologies, and alternatives to reach outcomes, and introduce new concepts and strategies that significantly improve or revise the way the department uses digital technologies and new media.

– Manage major strategic digital projects from definition of scope through approach recommendations and final implementation while ensuring cohesive branding and messaging.

– Develop and provide oversight and direction for short and long-term planning in setting the department’s overall digital strategy for the use of new media.

– Oversee the production of reports analyzing trends, preferences, and other information on the department’s online activities.

– Lead the Digital Team’s strategic planning process, to develop short- and long-term goals for platforms and initiatives and measure progress toward goals.

– Oversee digital components of priority rollouts and external announcements Develop strategies to expand reach and effectiveness on existing platforms

Requirements

Conditions of Employment

  • Must be a U.S. Citizen.
  • Must be at least 16 years old.
  • Candidate required to obtain the necessary security/investigation level.
  • Requires a probationary period if the requirement has not been met.
  • Subject to financial disclosure requirements.
  • Requires a supervisory probationary period if the requirement has not been met.

Qualifications

Applicants must have 52 weeks of specialized experience equivalent to at least the next lower grade level GS-14 in the Federal Service.

Specialized Experience is the experience that equipped the applicant with the particular knowledge, skills, and abilities (KSA’s) to perform the duties of the position successfully, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level (GS-14).

Qualifying specialized experience for GS-15 includes:

1) Leading the development, implementation, and ongoing management of organization-wide social media plans; and

2) Implementing emerging new media and digital policies, products, projects, and technologies; and

3) Providing expert advice and formal presentations to senior management or executives in the planning, prioritization, development, and execution of a social media program.

Applicants must meet the eligibility requirements of time-in-grade (52 weeks at the GS-14), time-after-competitive-appointment (90 days), and minimum requirements/specialized experience (52 weeks equivalent to the next lower grade in federal service). These requirements must be met within 30 days of the announcement closing date of 05/16/2023.

Education

There is no substitution of education for specialized experience at this grade level.

Additional information

Persons who are deaf, hard of hearing, blind, or have speech disabilities, please dial 711 to access telecommunications relay services.

The mission of the Department of Labor (DOL) is to protect the welfare of workers and job seekers, improve working conditions, expand high-quality employment opportunities, and assure work-related benefits and rights for all workers. As such, the Department is committed to fostering a workplace and workforce that promote equal employment opportunity, reflects the diversity of the people we seek to serve, and models a culture of respect, equity, inclusion, and accessibility where every employee feels heard, supported, and empowered.

Refer to these links for more information: GENERAL INFORMATION, REASONABLE ACCOMMODATION, ADDITIONAL DOCUMENTATION, FORMER FEDERAL EMPLOYEES

Position Telework eligibility is determined by management based on position duties during the recruitment process. Employee participation in telework on a routine or situational basis is determined by management primarily based on business needs. Employees participating in telework are subject to the terms and conditions of the Department of Labor’s Telework Program.

You may not be aware, but in the regulations for agency ethics programs, there are requirements for supervisors. Section 2638.103 of Title 5 of the CFR states:

Every supervisor in the executive branch has a heightened personal responsibility for advancing government ethics. It is imperative that supervisors serve as models of ethical behavior for subordinates. Supervisors have a responsibility to help ensure that subordinates are aware of their ethical obligations under the Standards of Conduct and that subordinates know how to contact agency ethics officials. Supervisors are also responsible for working with agency ethics officials to help resolve conflicts of interests and enforce government ethics laws and regulations, including those requiring certain employees to file financial disclosure reports. In addition, supervisors are responsible, when requested, for assisting agency ethics officials in evaluating potential conflicts of interest and identifying positions subject to financial disclosure requirements.

Supervisory Financial Disclosure: This position is subject to the confidential financial disclosure requirements of the Ethics in Government Act of 1978 (P.L. 95-521). Therefore, if selected, you will be required to complete a Confidential Financial Disclosure Report (OGE Form 450) to determine if a conflict or an appearance of a conflict exists between your financial interest(s) and your prospective position with DOL. This information will be required annually.

  • Benefits

    A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

    Review our benefits

    Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Evaluation Factors (Competencies) – All qualified applicants will be evaluated on the following key competencies:

  • External Awareness
  • Influencing/Negotiating
  • Multimedia Technologies
  • Planning and Evaluating
  • Problem Solving

You may preview questions for this vacancy here: https://apply.usastaffing.gov/ViewQuestionnaire/11959974

The information you provide may be verified by a review of your paid, unpaid, volunteer, and other lived experience, as it demonstrates the competencies or skills required for the position to be filled. Your evaluation may include an interview, reference checks, or other assessment conducted by HR specialists, subject matter experts, or panel members and may include other assessment tools (ex. interview, structured interview, written test, work sample, etc.). The examining Office of Human Resources (OHR) makes the final determination concerning applicant ratings. Your resume MUST provide sufficient information to substantiate your vacancy question responses. If not, the OHR may amend your responses to more accurately reflect the level of competency indicated by the content of your resume.

Click here for evaluation details.

INFORMATION FOR CTAP ELIGIBLE(S) ONLY: If you are eligible for special priority selection under CTAP, you must be well-qualified for the position to receive consideration. CTAP eligible(s) will be considered “well-qualified.” if they obtain at least a rating score of 85 in a numerical scheme. Be sure to review the eligibility questions to reflect that you are applying as a CTAP eligible and submit supporting documentation.

  • Benefits

    A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

    Review our benefits

    Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

  • Required Documents

    As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have – whether you’re a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you’re eligible under their policies.

    The following documents must be submitted by 11:59 p.m. (ET) on the vacancy closing date. Warning: If you submit a document using the same document title, the 2nd submission will OVERWRITE the 1st submission. Also, do not upload password-protected documents.

    The following documents are required from all applicants (PLEASE READ CAREFULLY):

    Federal Employees Please Note: Your SF-50 must include enough information to be able to determine that time-in-grade requirements have been met and reflect your position title, pay plan/series/grade, tenure, and the type of appointment (i.e. competitive/excepted). In some cases, you may need to submit more than one SF-50.Reference the “Required Documents” section for additional requirements.

    *WARNING: An award SF-50 (ex. cash or time off award) may not indicate grade, step, and competitive status. For current DOL employees, an award SF-50 DOES NOT indicate grade and step.

    – Resumes are required- provide a resume either by creating one in USAJOBS or uploading one from your profile. To receive full consideration for relevant and specialized experience, please list the month, year, and number of work hours worked for experience listed on your resume. We also suggest that you preview the vacancy questions, and confirm that your resume supports your question responses.

    IN DESCRIBING YOUR EXPERIENCE, PLEASE BE CLEAR AND SPECIFIC. WE WILL NOT MAKE ASSUMPTIONS REGARDING YOUR EXPERIENCE.

    – Most recent performance appraisal/evaluation signed and dated within 18 months is requested by the agency, but will not disqualify candidates if not submitted. If not submitted during the application process, one may/will be requested at the time of the interview if the opportunity is extended. *In most cases, CTAP applicants must submit this document – see the CTAP link below for more details.

    The following documents are required if applicable:

    – Displaced Employee Placement Documents – Only required if requesting priority consideration under Career Transition Assistance Plan (CTAP) Eligibility. Click/Review this CTAP link to confirm what must be submitted as proof that the requirement has been met.

    – Cover Letters are not mandatory and will not be used to verify experience but may be submitted.

    Applicants selected for employment who are not current DOL employees will be required to provide proof of citizenship, and the E-Verify system will be used to confirm the employment eligibility of all new hires.

  • How to Apply

    To apply for this position, you must complete the initial online application, including submission of the required documentation specified in the “Required Documents” section. You may preview questions for this vacancy here: https://apply.usastaffing.gov/ViewQuestionnaire/11959974

    Follow the steps below to apply. Your application and ALL required supplemental documents MUST be received by 11:59 pm Eastern Time (ET) on the vacancy closing date to receive consideration. Paper applications and supplemental documents submitted in any other manner without prior approval from the vacancy contact will not be considered. Click here for information on Reasonable Accommodations.

    SAVE your information before the 30 MINUTE TIMEOUT! For help, go to USAJOBS Help Center

    STEP 1 – Create a USAJOBS Account on www.usajobs.gov, including your Resume and Saved Documents. Your resume must provide sufficient information to substantiate your responses to the self-assessment vacancy questions. If not, HR may amend your responses to more accurately reflect the competency indicated by resume content. FOR EACH EMPLOYMENT PERIOD, include: start/end month & year and note full-time or part-time (if part-time, include # of hours worked per week); otherwise, your application may be considered incomplete.

    STEP 2 – Complete the 1st part of the application process (USAJOBS)Once you have identified a job on www.usajobs.gov that you wish to apply for, click on the title and click the Apply button. For questions about the vacancy, contact the Agency Contact at the bottom of the announcement. Click “Start Application” and proceed through the 5 steps noted at the top of the USAJOBS page. You will be able to select a resume and documents from your USAJOBS Account that you can submit as a package as part of your DOL application. In Step 5, click “Continue to Agency Site”.

    STEP 3 – Complete the 2nd part of the application process (DOL) on the Department of Labor (DOL) page, create a DOL Account if you have not already, and click “APPLY TO THIS VACANCY”. Continue through the 7 progress steps indicated by circles at the top of the DOL page. The 3rd progress step is where you answer the vacancy-specific questions. The 4th progress step “Documents” is where you submit the required documents (only if applicable to you) specified in the “Required Documents” section of this vacancy. If you submit a document using the same document title, the 2nd submission will OVERWRITE the 1st submission.

    STEP 4 – On the “Review and Submit” step, click “Submit Application “The last “Confirmation” step will turn green noting that your application was submitted successfully.

    STEP5 – Edit Application as needed by 11:59 pm ET of the Closing Date by returning to USAJOBS, clicking the vacancy, then “Update Application”.

    NOTE: It is your responsibility to ensure your responses and appropriate documentation is submitted prior to the closing date.

    Agency contact information

    Bobbie Vinup

    Phone

    212-337-2356

    Email

    vinup.bobbie.j@dol.gov

    Address

    Office of Public Affairs 200 Constitution Avenue NW Washington, DC 20210 US

    Next steps

    Once your complete application is received, we will conduct an evaluation of your qualifications and refer candidates for selection consideration. Candidates will be referred to the hiring manager for further consideration and possible interviews. You will be notified of the outcome. A selection is expected to be made within 30 calendar days of the issuance date of the certificate.

    For instructions on how to check the status of your application, go to USAJOBS Help Guide.

    USAJOBS will no longer send status alert email notifications. You can check your application status in the TAS by logging into USAJOBS and in the Applicant Dashboard, click the hiring agency Talent Acquisition System (TAS). If the TAS does not provide application tracking information, contact the agency’s point of contact on the job announcement.

    To verify your application is complete, log into your USAJOBS account, https://my.usajobs.gov/Account/Login, select the Application Status link, and then select the more information link for this position. The Application page will display the status of your application, the documentation received and processed, and any correspondence the agency has sent related to this application. Your uploaded documents may take several hours to clear the virus scan process. To return to an incomplete application, log into your USAJOBS account and click Update Application in the vacancy announcement. You must re-select your resume and/or other documents from your USAJOBS account or your application will be incomplete.

  • Fair and Transparent

    The Federal hiring process is set up to be fair and transparent. Please read the following guidance.

    • Equal Employment Opportunity (EEO) Policy
    • Reasonable accommodation policy
    • Financial suitability
    • Selective Service
    • New employee probationary period
    • Signature and false statements
    • Privacy Act
    • Social security number request

Required Documents

The following documents must be submitted by 11:59 p.m. (ET) on the vacancy closing date. Warning: If you submit a document using the same document title, the 2nd submission will OVERWRITE the 1st submission. Also, do not upload password-protected documents.

The following documents are required from all applicants (PLEASE READ CAREFULLY):

Federal Employees Please Note: Your SF-50 must include enough information to be able to determine that time-in-grade requirements have been met and reflect your position title, pay plan/series/grade, tenure, and the type of appointment (i.e. competitive/excepted). In some cases, you may need to submit more than one SF-50.Reference the “Required Documents” section for additional requirements.

*WARNING: An award SF-50 (ex. cash or time off award) may not indicate grade, step, and competitive status. For current DOL employees, an award SF-50 DOES NOT indicate grade and step.

– Resumes are required- provide a resume either by creating one in USAJOBS or uploading one from your profile. To receive full consideration for relevant and specialized experience, please list the month, year, and number of work hours worked for experience listed on your resume. We also suggest that you preview the vacancy questions, and confirm that your resume supports your question responses.

IN DESCRIBING YOUR EXPERIENCE, PLEASE BE CLEAR AND SPECIFIC. WE WILL NOT MAKE ASSUMPTIONS REGARDING YOUR EXPERIENCE.

– Most recent performance appraisal/evaluation signed and dated within 18 months is requested by the agency, but will not disqualify candidates if not submitted. If not submitted during the application process, one may/will be requested at the time of the interview if the opportunity is extended. *In most cases, CTAP applicants must submit this document – see the CTAP link below for more details.

The following documents are required if applicable:

– Displaced Employee Placement Documents – Only required if requesting priority consideration under Career Transition Assistance Plan (CTAP) Eligibility. Click/Review this CTAP link to confirm what must be submitted as proof that the requirement has been met.

– Cover Letters are not mandatory and will not be used to verify experience but may be submitted.

Applicants selected for employment who are not current DOL employees will be required to provide proof of citizenship, and the E-Verify system will be used to confirm the employment eligibility of all new hires.

How to Apply

To apply for this position, you must complete the initial online application, including submission of the required documentation specified in the “Required Documents” section. You may preview questions for this vacancy here: https://apply.usastaffing.gov/ViewQuestionnaire/11959974

Follow the steps below to apply. Your application and ALL required supplemental documents MUST be received by 11:59 pm Eastern Time (ET) on the vacancy closing date to receive consideration. Paper applications and supplemental documents submitted in any other manner without prior approval from the vacancy contact will not be considered. Click here for information on Reasonable Accommodations.

SAVE your information before the 30 MINUTE TIMEOUT! For help, go to USAJOBS Help Center

STEP 1 – Create a USAJOBS Account on www.usajobs.gov, including your Resume and Saved Documents. Your resume must provide sufficient information to substantiate your responses to the self-assessment vacancy questions. If not, HR may amend your responses to more accurately reflect the competency indicated by resume content. FOR EACH EMPLOYMENT PERIOD, include: start/end month & year and note full-time or part-time (if part-time, include # of hours worked per week); otherwise, your application may be considered incomplete.

STEP 2 – Complete the 1st part of the application process (USAJOBS)Once you have identified a job on www.usajobs.gov that you wish to apply for, click on the title and click the Apply button. For questions about the vacancy, contact the Agency Contact at the bottom of the announcement. Click “Start Application” and proceed through the 5 steps noted at the top of the USAJOBS page. You will be able to select a resume and documents from your USAJOBS Account that you can submit as a package as part of your DOL application. In Step 5, click “Continue to Agency Site”.

STEP 3 – Complete the 2nd part of the application process (DOL) on the Department of Labor (DOL) page, create a DOL Account if you have not already, and click “APPLY TO THIS VACANCY”. Continue through the 7 progress steps indicated by circles at the top of the DOL page. The 3rd progress step is where you answer the vacancy-specific questions. The 4th progress step “Documents” is where you submit the required documents (only if applicable to you) specified in the “Required Documents” section of this vacancy. If you submit a document using the same document title, the 2nd submission will OVERWRITE the 1st submission.

STEP 4 – On the “Review and Submit” step, click “Submit Application “The last “Confirmation” step will turn green noting that your application was submitted successfully.

STEP5 – Edit Application as needed by 11:59 pm ET of the Closing Date by returning to USAJOBS, clicking the vacancy, then “Update Application”.

NOTE: It is your responsibility to ensure your responses and appropriate documentation is submitted prior to the closing date.

Agency contact information

Bobbie Vinup

Phone

212-337-2356

Email

vinup.bobbie.j@dol.gov

Address

Office of Public Affairs 200 Constitution Avenue NW Washington, DC 20210 US

Next steps

Once your complete application is received, we will conduct an evaluation of your qualifications and refer candidates for selection consideration. Candidates will be referred to the hiring manager for further consideration and possible interviews. You will be notified of the outcome. A selection is expected to be made within 30 calendar days of the issuance date of the certificate.

For instructions on how to check the status of your application, go to USAJOBS Help Guide.

USAJOBS will no longer send status alert email notifications. You can check your application status in the TAS by logging into USAJOBS and in the Applicant Dashboard, click the hiring agency Talent Acquisition System (TAS). If the TAS does not provide application tracking information, contact the agency’s point of contact on the job announcement.

To verify your application is complete, log into your USAJOBS account, https://my.usajobs.gov/Account/Login, select the Application Status link, and then select the more information link for this position. The Application page will display the status of your application, the documentation received and processed, and any correspondence the agency has sent related to this application. Your uploaded documents may take several hours to clear the virus scan process. To return to an incomplete application, log into your USAJOBS account and click Update Application in the vacancy announcement. You must re-select your resume and/or other documents from your USAJOBS account or your application will be incomplete.

Fair & Transparent

The Federal hiring process is set up to be fair and transparent. Please read the following guidance.

  • Equal Employment Opportunity (EEO) Policy
  • Reasonable accommodation policy
  • Financial suitability
  • Selective Service
  • New employee probationary period
  • Signature and false statements
  • Privacy Act
  • Social security number request
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