Posting Details
Position Information
Fiscal Year 2023-2024
Position Title Director of Digital Products and Strategy
Classification Title Senior Staff Associate
Department University Communications
Posting Number P230374
Posting Link https://www.ubjobs.buffalo.edu/postings/46059
Employer State
Position Type
Professional Appointment Term Term
Salary Grade SL5
Posting Detail Information
Position Summary
Effective communications products and transformative digital practices don’t occur spontaneously at a university-they result from leading-edge thinking, cross-unit collaboration, and an intensive commitment to engaging with the many constituents that an institution serves. If you are an innovative, collaborative and future-focused digital communications leader passionate about data-driven solutions and are looking for an opportunity to shape and mature digital communications at an enterprise level, the University at Buffalo (UB) has an outstanding opportunity as University Communications’ (UC’s) Director of Digital Products and Strategy. Join UB’s team of digital communications visionaries at New York’s flagship and one of the nation’s top public research universities.
Position OverviewThe Director of Digital Products and Strategy is responsible for providing daily leadership and guidance to develop, implement and mature the university’s digital strategy and user/audience experience. This individual works collaboratively with the Associate Vice President for Marketing and Digital Communications ( AVP ), Creative Director, and Director of Content Strategy, Director of Marketing and Brand Management, as well as with the UC Media Relations and Issues Management and Internal Communications teams, to devise, craft, and implement digital strategies and solutions to enhance and elevate the integrity of the UB brand.
Specifically, the Director oversees and provides strategic leadership for UC’s digital initiatives with primary foci on the university’s top-level web presence, UB’s unit website ecosystem, and the institution’s new constituent relationship management initiative (where UC is leading a transformation of the university’s marketing email practices and processes). The Director works collaboratively to develop effective digital strategies that serve the university’s business goals, including (but not be limited to) the following:
- conducting needs assessments,
- developing audience and engagement strategies,
- providing leadership and digital project management for enterprise-wide initiatives,
- evaluating, creating strategies for and leading implementation of product solutions,
- developing digital solutions that are scalable and sustainable,
- leading change management and skill-building efforts in the digital space,
- formulating governance, policy and associated processes,
- overseeing user experience and interface maturation,
- optimizing products and content for search,
- ensuring channels and content are mobile-first and fully accessible,
- continuously assessing product and practice efficacy.
The Director also regularly collaborates with unit communicators to provide strategic counsel and best-practice recommendations, planning for large-scale and highly-visible university initiatives, and serves as an important resource to help coordinate and align communications across the university’s digital product ecosystem.
Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.
About University CommunicationsUnder the Vice President for Communications, the Division of University Communications (UC) is responsible for providing strategic leadership for institutional communications initiatives and practices, including internal communications, issues management, marketing and branding, visual and editorial storytelling, crisis communications, and media relations for the University at Buffalo. UC is highly visible, and its communications products are the public face of the university for many audiences. The goal of UC is to integrate and align communications vehicles and associated disciplines, and provide strategic direction and best-practice counsel for communicators across the university, calling for a continual need to improve efficiency and effectiveness within the organization and across institutional channels.
University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.
Minimum Qualifications
- Bachelor’s degree with 5 years of full-time work experience as a professional communicator in a strategy and/or digital communications leadership role. An equivalent combination of education and experience will be considered.
- Demonstrated effectiveness in leading strategy development and operationalizing implementation of enterprise-level digital communications initiatives.
Preferred Qualifications
- Leadership experience in higher education.
- Supervisory experience.
Physical Demands
Salary Range $90,000 – $110,000
Additional Salary Information
Type Full-Time
Campus North Campus
Posting Alerts
See special instructions for documents needed to apply.
Special Instructions Summary
ADDITIONAL APPLICATION MATERIALS REQUIRED
In addition to providing a cover letter and resume applicants must also submit an additional document.
Provide a one-page overview of a digital initiative for which you developed the strategy and led the implementation, and within the narrative be sure to answer the following questions:
- What were the objectives?
- With whom did you work?
- What were the outcomes-successes and challenges (and in the case of challenges, how did you resolve those)?
- What did you learn from this and how did it advance the mission/priorities of your unit/office?
Please upload your one-page overview as a PDF under Work Sample.
Additional Information
Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.
Is a background check required for this posting? No
Background Check Notification
Contact Information
Contact’s Name Nancy Varner
Contact’s Pronouns
Contact’s Title Business Office Manager
Contact’s Email njvarner@buffalo.edu
Contact’s Phone 716-645-4609
Posting Dates
Posted 10/24/2023
Deadline for Internal Applicants 11/07/2023
Deadline for External Applicants 11/27/2023
Date to be filled 02/01/2024
References
Number of References Required 3
Reference Cutoff Date
Instructions to Applicant
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Please indicate your current employment affiliation with the University at Buffalo.
- Faculty
- Faculty Student Association (FSA)
- Research Foundation Employee
- State Classified
- State Professional
- UB Foundation
- TA/GA
- Student
- No Current Employment Affiliation
- * How did you first hear about this employment opportunity?
- AcademicKeys.com
- CareerExposure.com
- CareerWomen.com
- Chronicle of Higher Education
- DiversitySearch.com
- GoogleJobs.com
- HERCjobs.org
- HigherEdJobs.com
- IMDiversity.com
- Indeed.com
- LinkedIn.com
- MBACareers.com
- Conference
- Personal Referral
- UBJobs.com
- Other
Documents Needed To Apply
Required Documents
- Cover Letter
- Resume
- Work Sample
Optional Documents