Why Mayo Clinic
Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. You’ll thrive in an environment that supports innovation, is committed to ending racism and supporting diversity, equity and inclusion, and provides the resources you need to succeed.
Responsibilities
Mayo Collaborative Services (MCS) serves as Mayo Clinic’s hub for reference laboratory and digital diagnostic commercialization with annual revenue exceeding $1B in sales. MCS houses core teams of commercialization experts and creative problem-solvers (both domestic & international) positioned to help patients, providers and payers gain access to world class tools and technology provided by Mayo Clinic through the creation of strategies and solutions that drive high-value with measurable outcomes.
Leads development of strategy and action plans to achieve business objectives, including targeted demand generation. Leads development, execution and measurement of strategic marketing initiatives. Manages and directs staff and budgets with full decision-making authority. Conducts annual planning and has a keen understanding of target audience needs and enterprise capabilities to develop marketing plans that achieve desired results. Oversees regional, national and/or international marketing activities. In this role, the director will develop and lead efforts across multiple sites, understanding differing needs based on geography and audience. Understands and contributes to the development of sound business, branding, market and financial strategies. Understands, tracks and reports on measurement and ROI of marketing initiatives. Provides significant contributions to business planning efforts as a collaborative partner. Serves as a senior advisor on marketing strategy and advocates for consumers within the organization. Leads through influence; many times without direct authority.
Collaborates extensively with other marketing and communications related disciplines to ensure coordination and positive results. Provides leadership, mentorship and career development to staff. Continuously learns and understands new marketing approaches including extensive knowledge of digital marketing practices and precise targeting. Identifies and vets new marketing opportunities and partnerships. Evaluates plans to ensure progress toward business objectives and adapts plans as necessary to achieve superior outcomes. Manages interactions with agencies on various projects. Develops and manages budgets for assigned tasks. Partners with physicians and senior administrators to achieve marketing goals. Leads and handles complex tasks and requires strong project management skills.
** Visa sponsorship is not available for this position; Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program**
This Position is 100% Remote; can work from anywhere within the United States
Qualifications
Bachelor’s degree and 12 years of experience in marketing or a related field and three years of experience leading and managing high-performing teams. Master’s degree preferred. Demonstrated success and leadership of effective marketing strategy development and tactical implementation of broad-scale marketing initiatives, including competency in market intelligence, data analysis, creation of marketing approaches involving advertising on social media/digital/mobile channels. Demonstrated success in budget management. Ability to effectively build, lead and motivate teams of individuals with diverse skills and abilities. Proven ability to build successful, collaborative, cross-functional relationships with highest levels of physician and administrative leadership and lead high-performing teams including providing career development for team members. Must possess strong, analytical, oral and written communication, and presentation skills. Demonstrated organizational skills and strategic judgment. Must possess political savvy and ability to function effectively in the face of ambiguity. Must demonstrate the ability to work effectively in a consensus-style operation that expects and promotes teamwork. Ability to appropriately handle sensitive and/or proprietary information. Ability to rally a team and consistently deliver positive results. Strong background, including digital marketing is preferred. Knowledge of product and go-to-market strategies is important. Experience with a major brand is helpful. Some travel is required.
Additional Qualifications:
Develops strategy and execution tactics to achieve business communication objectives, including targeted thought leadership and partnership management. Leads development and measurement of internal and external strategic communications initiatives, along with management of external PR agencies, crisis communication, brand and reputation management, and demonstrates thorough understanding of marketing and communication discipline best practices. Manages and directs staff and budgets with full decision-making authority. Provides significant contributions to business planning efforts as a collaborative partner. Serves as a senior advisor on marketing communication strategy and advocates for key audiences externally and within the organization. Leads through influence; many times without direct authority. Collaborates extensively with other marketing and communications related disciplines to ensure coordination and positive results.
Conducts annual planning and has a keen understanding of target audience needs and enterprise capabilities to develop strategic, forward-thinking plans that achieve desired results. Oversees regional, national and/or international marketing and communication activities. In this role, the director will develop and lead efforts across multiple sites, understanding differing needs based on geography and audience. Understands and contributes to the development of sound business, branding, communication, market and financial strategies. Understands, tracks and reports on measurement and ROI of marketing initiatives. Provides leadership, mentorship and career development to staff. Continuously learns and understands new marketing and communication approaches including extensive knowledge of digital marketing practices and precise targeting. Identifies and vets new marketing and communication opportunities and partnerships. Evaluates plans to ensure progress toward business objectives and adapts plans as necessary to achieve superior outcomes. Manages interactions with agencies on various projects. Develops and manages budgets for assigned tasks. Partners with physicians and senior administrators to achieve marketing goals. Leads and handles complex tasks and requires strong project management skills.
Exemption Status
Exempt
Compensation Detail
$152,360- $220,917/ year; Education, experience and tenure may be considered along with internal equity when job offers are extended.
Benefits Eligible
Yes
Schedule
Full Time
Hours/Pay Period
80
Schedule Details
Normal Business Hours
International Assignment
No
Site Description
Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is.
Affirmative Action and Equal Opportunity Employer
As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.
Recruiter
Lynnette Fleshman