The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry’s first and only end-to-end commerce advisor.
The Mars Agency is seeking a Director, Commerce Media to orchestrate all of the Retail and Shopper Media activities for one of the agency’s biggest CPG clients (across 2 business units). The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks, and can collaborate with the client’s National Media team & agency to build integrated, full-funnel media programs. The role reports directly to the VP, Commerce Media. Candidates must be located in the New York metro, NJ, or Philadelphia area.
PRIMARY RESPONSIBILITIES:
- Serve as the owner and single point of contact to the client’s central Omni & Digital Commerce team (including two VPs and their direct reports) for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership.
- Work with the agency’s retailer-specific Commerce Media and Customer Development teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends & key learnings across retailers; and drive consistency and standards across deliverables.
- Be the liaison to the client’s National Media team and agency, and collaborate on strategies to strengthen connectivity and minimize duplication across Above The Line and Retail Media campaigns.
- Vet and keep up to date with key Retail Media Networks, shopper media vendors, emerging platforms and innovation trends, and regularly share new opportunities with the client and internal teams.
SKILLSETS REQUIRED:
- Commerce Media strategy & planning experience within an agency, Retail Media Network or CPG brand/manufacturer; 10+ years preferred, but not required.
- Deep understanding of key components of CPG and retailer relationships, including: Joint Business Planning, Top to Tops, and Channel & Category Strategies.
- Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners.
- Collaborative approach to teamwork and problem solving.
- Passionate and dissatisfied with the status quo – always thinking of ways to improve and grow.
- Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients.
- Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.
- Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business.
- Sound decision making ability rooted in agency, client, and industry knowledge.
- Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The salary range for this role is $120,000-$150,000.
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