Digital Marketing and Communications Specialist

Salary: See Position Description

Location : Napa, CA

Job Type: Classified (Full-time)

Job Number: 2023-00012

Department: Public Affairs and Communications

Opening Date: 05/30/2023

Closing Date: 6/20/2023 11:59 PM Pacific

DESCRIPTION
Napa Valley College is seeking a Digital Marketing and Communications Specialist in the Office of Public Affairs and Communications. Public Affairs and Communications creates awareness and shares the story of Napa Valley College and its impact on the community. The team develops and executes strategic marketing communications campaigns, implements the district’s governmental relations; and serves the college community by offering publicity, promotion, advertising, social media, marketing and branding support. The office also acts as a resource before, during and after emergency situations by providing guidelines and information to help manage crisis situations.

The incumbent in this position will be assisting the Director of Public Affairs and Communications in advancing the shared educational missions of the District through promotion and resource development; supporting marketing and communications strategies through the development and delivery of content across the District’s digital and social media platforms; coordinating social media for the District; and assisting with the coordination and execution of District events and operations within the compliance and contractual obligations of the Public Affairs and Communications department.

This job reports to the Director, Public Affairs and Communications.

This is a full-time, 12-months-per-year, classified position. The salary has an appropriate placement on range 15 of the current Classified Salary Schedule. The starting salary range is $4,311 to $4,991/month, with future steps up to $6,067/month. Placement is made based on experience. The college offers a fringe benefit package including medical, dental, vision, disability and life insurance, employee assistance program, and public employee retirement system membership. The district benefit allotment is prorated for less-than-full time employees.
DUTIES AND RESPONSIBILITIES
Essential Functions

• Advises staff and faculty on communication content and processes for the purpose of providing oversight to ensure quality assurance, consistent messaging, and adherence to content standards.
• Develops and produces communication materials (e.g. communications calendar, web content, event materials design, etc.) for the purpose of aligning and supporting the District’s Strategic Communications Plan and departmental goals and objectives.
• Coordinates social media for the District with staff and vendors (e.g. standards and practices, guidelines, digital media platforms, media projects, etc.) for the purpose of delivering communication to diverse audiences and achieving outcomes in relation to organizational objectives.
• Compiles data from a wide variety of sources (e.g. social media, website metrics, advertising return on investment, ad board trends, Customer Relationship Management (CRM), etc.) for the purpose of reviewing, tracking, evaluating, and reporting marketing data.
• Maintains a variety of files and records (e.g. photos, graphics, production and content files, etc.) for the purpose of ensuring the availability of materials and information for internal use, distribution, and/or future reference.
• Participates in the development of long- and short-term plans in relation to assigned responsibilities (e.g. communications plan, communications and marketing strategy, communications calendar, etc. media materials, etc.) for the purpose of ensuring organizational objectives are achieved in the most efficient and timely manner and in accordance with established policies.
• Performs a variety of technical work (e.g. photography, videography, desktop publishing, graphic design and production, editing, proofreading, etc.) for the purpose of providing support for District marketing/communications.
• Provides primary support for various District events (e.g. guest/audience development, design of event materials and website, program/agenda development, pre-event and post-event reporting, etc.) for the purpose of assisting with marketing communications, coordination, and execution of District events and operations within compliance and contractual obligations.
• Researches a variety of topics related to materials, equipment and/or work aids for the purpose of making recommendations for solutions that address specific requirements and/or enhancing overall efficiency of operations.
• Responds to a wide variety of inquiries from internal and external parties for the purpose of providing information, facilitating communication among parties, and providing direction.
• Schedules a wide variety of event-related activities (e.g. arrangements for facilities and equipment, media, site supervision, food and beverage service, etc.) for the purpose of making necessary arrangements to meet specifications for the execution of District events.
• Writes and/or posts content for website (e.g. web parts, web forms, online payment systems, etc.) for the purpose of assisting in development and maintenance of web content.

Other Functions

• Performs other functions as assigned for the purpose of ensuring the efficiency and effectiveness of the work unit.

JOB REQUIREMENTS
Minimum Qualifications

Skills, Knowledge and Abilities:

SKILLS are required to perform multiple, technical tasks with a potential need to upgrade skills in order to meet changing job conditions. Specific skill based competencies required to satisfactorily perform the functions of the job include: utilizing various desktop publishing and graphics programs; maintaining and modifying web pages and sites; working in campus network and mainframe applications; using in-depth knowledge of word processing, spread sheet, and database programs, electronic mail, and the Internet.

KNOWLEDGE is required to perform basic math, including calculations using fractions, percentages, and/or ratios; read technical information, compose a variety of documents, and/or facilitate group discussions; and solve practical problems. Specific knowledge based competencies required to satisfactorily perform the functions of the job include: principles, practices and techniques of publications, marketing, and communications, including social media, web, and special events; website and marketing analytics tools; best practices in charitable giving and recordkeeping; web design and development; database software; safe work practices; and event planning.

ABILITY is required to schedule activities, meetings, and/or events; gather, collate, and/or classify data; and use job-related equipment. Flexibility is required to work with others in a wide variety of circumstances; analyze data utilizing defined but different processes; and operate equipment using standardized methods. Ability is also required to work with a diversity of individuals and/or groups; work with a variety of data; and utilize job-related equipment. Problem solving is required to identify issues and create action plans. Problem solving with data frequently requires independent interpretation of guidelines; and problem solving with equipment is limited to moderate. Specific ability based competencies required to satisfactorily perform the functions of the job include: following directions and abiding by set timelines; organizing, communicating, and operating with others in an efficient and positive office environment; providing a high level of professional communication skills across diverse spectrum; establishing and maintaining respectful and cooperative work relationships with faculty, staff, students, and the general public; and demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic background of community college students, faculty, and staff.

Responsibility:
Responsibilities include: working under limited supervision following standardized practices and/or methods; leading, guiding, and/or coordinating others; operating within a defined budget. Utilization of resources from other work units is often required to perform the job’s functions. There is a continual opportunity to impact the organization’s services.

Work Environment:
The usual and customary methods of performing the job’s functions require the following physical demands: some lifting, carrying, pushing, and/or pulling, and significant fine finger dexterity. Generally the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.

Experience:
Three (3) years of job related experience.

Education:
Associate degree

Equivalency:
Five (5) years of job related experience.

Certificates and Licenses
Valid CA Driver’s License & Evidence of Insurability

Continuing Educ. / Training:
Maintains Certificates and/or Licenses

Clearances
Criminal Background Clearance
Tuberculosis Clearance

Title 8, USC, Section 1324-A requires verification of eligibility for employment in the United States.

Desirable Qualifications

• Proficient at Microsoft applications, Canva, Creative Suite, and other critical systems
• Strong understanding of social media landscape including Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok, etc / emerging platforms
• Strong communication skills for print and social media content creation.
• Creative & resourceful– tuned into social landscape, proactively looks for opportunities to test new tactics and improve processes
• Experience in paid media, Google AdWords, etc.
• Knowledge of website content management systems (CMS) and social media platforms
• Ability to analyze Google Analytics and other analytical applications for social media
• Passionate about social trends, new technology and digital marketing

APPLICATION PROCEDURE
A. Applicants must complete the online application through SchoolJobs.com. All elements of the application, including the education and work experience sections and supplemental questions must be submitted in order for the application to be considered complete. Napa Valley College evaluates candidates based on the information provided in the online application only. Do not attach resumes and cover letters.

Internal applicants are still required to submit a complete online application for this position. This includes the submission of transcripts.

B. Applicants must attach the following to complete the application process:

1. Legible copies of transcripts verifying college work, degrees, and conferral dates (official transcripts required on offer of employment).

• Transcripts without the degrees and conferral dates will be deemed incomplete.
• Foreign Transcripts: Napa Valley College requires that individuals who have completed college or university course work at an institution in a country other than the United States must obtain a complete evaluation of foreign transcripts, degrees and other relevant documents. A foreign transcript evaluation is required any time foreign course work is used to meet minimum qualifications and/or salary placement, even if the foreign transcript has previously been accepted by a different college or university in the United States. Foreign transcripts must be evaluated by one of the organizations approved by the State of California, Commission on Teacher Credentialing. Please click for a list of approved organizations.

It is important that your application reflect all of your relevant education and experience. Please note that applications will be rejected if no work experience is listed, or if other required application fields are missing or incomplete. Transcripts are the only attachment allowed so we may verify that the minimum education qualification has been met.

It is the applicant’s responsibility to ensure that all required application materials are completed and properly uploaded into the system. Only complete applications will be forwarded to the selection committee for further review.

All required application materials must be submitted no later than 11:59 p.m. Pacific Time on the filing deadline. Please do not submit material not requested. Application materials submitted become the property of Napa Valley College and the Office of Human Resources, Training & Development cannot copy, return, or transfer material to other positions. Any expenses incurred in connection with the initial interview will be the responsibility of the candidate. The college will reimburse certain travel expenses associated with second interviews (if applicable), depending on distance of travel.

The District will not accept materials by e-mail, fax, or mail for this position.

SPECIAL ACCOMMODATIONS: If you are in need of special services or facilities due to a disability in order to apply or interview for this opening, please contact the Office of Human Resources, Training & Development.

Napa Valley College, an Equal Employment Opportunity Employer, maintains a drug-free workplace and requires that employees abide by that policy.

For more information, contact the Office of Human Resources, Training & Development:

2277 Napa-Vallejo Highway
Napa, CA 94558
(707) 256-7100

For technical support, contact NEOGOV at (855) 524-5627.

The college offers a fringe benefit package including medical, dental, vision, disability and life insurance, employee assistance program, and public employee retirement system membership.

Information pertaining to specific benefit allotments can be found on the Regular Classified Salary Schedule.

Visit our Benefits page for more information regarding district-sponsored health benefits and to obtain information about our health benefit providers. For other specific questions related to benefits, contact the Office of Human Resources, Training & Development at (707) 256-7100.

01

In lieu of a cover letter, please describe how your current and previous work experience has prepared you for the scope of work and minimum and desirable qualifications described in the job announcement for this position. (Limit your response to 300 words.)

02

Please describe your project management experience, including any relevant event related planning experience and your organizational skillset. Please include any software you have used to manage projects and develop timelines, schedules, budgets, or similar. (Limit your response to 300 words.)

03

Please describe any software you have used to communicate with customers/students/donors. Examples: Pardot, EventBrite, Facebook, Survey Monkey, Outlook, Constant Contact. Discuss your experience with the principles, practices and techniques of publications, marketing, communications, project management, and public information, including social media, web, and special events. (Limit your response to 300 words.)

04

Please describe your experience with any variety of technical work including photography, videography, desktop publishing, graphic design and production, editing, and proofreading. (Limit your response to 300 words.)

05

Describe your knowledge and use of social media analytics and setting goals. How does this influence your strategy for online advertising campaigns? (Limit your response to 300 words.)

06

One of the duties as a Digital Marketing and Communications Specialist will be to establish and coordinate an internship program for social media and oversee the work of part-time staff and volunteers. Please describe how you would approach developing the internship program and your supervisorial experience or leadership roles you have held. (Limit your response to 300 words.)

07

Please describe your network and web related skills including your experience with the American with Disabilities Act (ADA) and copyright standards related to website content and processes. (Limit your response to 300 words.)

08

As a member of the communications team, you will be asked to respond to student, staff, and public inquiries regarding the college. Please describe your experience in customer care and customer facing problem solving. (Limit your response to 300 words.)

09

Describe your experience working with or serving individuals from diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds and what you learned from the experience. Give specific examples. (Limit your response to 300 words.)

Required Question