Title: Digital Marketing Analytics Manager
Location: Remote, US
Duration: 2 month contract
Primary responsibilities will be:
Converse is the story of a sneaker that started on the court and moved to the stage and the streets. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals.
Leading with Digital, Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning Converse.com as the first and best source for authentic Converse products and experiences.
Converse is looking for a Digital Web & Marketing Analytics Lead. This role is responsible for supporting the delivery of data-driven solutions to improve web analytics insights, marketing performance, and understanding the consumer. This role will solve business issues through data, creativity, and human insights. Hands-on experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, and testing accurate measurement will be at the core of your role
Responsibilities:
- Work with our cross-functional stakeholders and be a thought leader in supporting prioritized marketing initiatives
- Recommend practical insights by diving deeper into website and/or marketing data (site optimization, customer journey, audience identification, segmentation)
- Analyze online user behavior, conversion data and customer journeys, funnel analysis and
- Ensure accurate website reporting and tagging for Converse North America and Western Europe platforms
- Develop and perform quality checks on data for both ad hoc and ongoing processes.
- Be a collaborative partner to our internal stakeholders including business and technology partners
- Drive our marketing analytics platform strategy and advancement
- Help drive our partners optimal marketing media mix with the highest ROI
- Be proactive in selecting and segmenting strategic audiences to drive new programs and campaigns that drive higher customer lifetime value
- Be an expert in measuring campaign effectiveness of various paid and unpaid digital marketing channels
- Be a strategic partner and provide insights for new campaign test & learn opportunities.
- Work with the technology team to successfully implement the new CDP tool
Qualifications:
- Bachelor or master’s degree in a technology or quantitative field such as Engineering, Marketing, Business or Economics
- Must have 6-8 years of proven ability in web analytics, digital marketing and mar-tech platforms leveraging data and insights to drive recommendations
- Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g. GTM, DTM, etc.)
- Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention
- Proficient in Excel and PowerPoint
- Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.)
- Excellent communication skills including the ability to influence decision makers and internal clients
- Positive demeanor and willingness to learn new things
- Experience with CDP, DMP and Media Mix Optimization a plus
- Experience in SQL a plus