Job Description
Digital Analytics Consultant – Implementation and Optimization 1244196 (H)
A leading podcast and audiobook company is seeking a Digital Analytics Consultant – Implementation and Optimization. The successful candidate will be responsible for optimizing the Digital efforts of the Customer Care org and improving digital operational efficiency through implementation, analytics, reporting, and data intelligence. The ideal candidate has strong digital tracking and reporting skills. The company offers a great work environment!
Digital Analytics Consultant – Implementation and Optimization Pay and Benefits:
- Hourly pay: $45-$55/hr.
- Worksite: Leading podcast and audiobook company (Newark, NJ 07102)
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
- 40 hours/week, 8 Month Assignment
Digital Analytics Consultant – Implementation and Optimization Responsibilities:
- Act as a subject matter expert on best-in-class digital analytics and optimization, consulting with stakeholders to enable the best possible view of user behaviors.
- Help gain insights into our customers by profiling them across a variety of attributes, and then creating or optimizing actionable segments.
- Own digital data layer, tag management, digital experience, and analytics platform(s).
- Advise on A/B and multivariate testing for business, website, mobile, & UX teams.
- Implement a digital analytics roadmap developing processes around analytics collection, quality, governance, & standardization across Customer Care’s digital properties.
- Expand roadmap with integration opportunities utilizing current and expanding digital technology stack.
- Build dashboards and reporting for vendors, agencies, and internal team members to support business goals.
- Support stakeholders with ad hoc and recurring reporting, including deep dive analytics to answer key business questions.
- Support onboarding and configuration of analytic tools and support connection from digital data to other reporting tools like Tableau and QuickSight.
Digital Analytics Consultant – Implementation and Optimization Qualifications:
- 3+ years of professional experience in digital marketing with front-end engineering, data mapping, tag structuring, and/or other relevant experience.
- 3+ years of experience utilizing the Adobe suite of web analytics products.
- 2+ years of experience communicating with and presenting to business units and key stakeholders, gathering requirements, and communicating those requirements to the technical development team.
- Bachelor’s Degree in computer science, web design, marketing, business, or related disciplines.
- Experience with Google suite of web analytics tools.
- Experience with MS Office tools (Excel, Word, PowerPoint)
- Extensive experience with Adobe Analytics and Google Analytics.
- Experience with Adobe Target & other AEC products preferred.
- Experience working in an organization focused on customer experience, preferably Customer Service (Help Center, Contact Us) preferred.
- Experience with web front-end technologies such as HTML5, CSS3, Webpack, SCSS, and Git is preferred.
- Strong technical acumen with web analytics, data QA and validation, and ability to debug data and technical issues.
- Active understanding of front-end engineering (JavaScript, Ajax, jQuery, HTML, CSS, AEM), Data Mapping, and integrations with CRM and third parties.
- Having a firm understanding of digital technology stacks and the ability to lead initiatives to optimize & expand.