Salary: $66,892.00 – $123,763.00 Annually
Location : Richland County, SC
Job Type: FTE – Full-Time
Job Number: 156514
Agency: Department of Commerce
Division: Marketing Communications Division
Opening Date: 10/06/2023
Closing Date: 11/16/2023 11:59 PM Eastern
Class Code:: AH50
Position Number:: 156514
Normal Work Schedule:: Monday – Friday (8:30 – 5:00)
Pay Band: Band 8
Hiring Range – Min.: $85,000.00
Hiring Range – Max.: $105,000.00
Opening Date: 10/05/2023
EEO Statement: Equal Opportunity Employer
Agency Specific Application Procedures:: All candidates must submit at least two examples of marketing campaigns they were responsible for overseeing, executing and managing the budget for, as well as information about the success of each campaign. Campaign examples must be no more than two years old. Applications are incomplete if you fail to answer all questions, education and work history. Incomplete applications are not referred to hiring managers. You may be asked to provide a certified transcript if selected for a position requiring a degree. A background investigation will be conducted that may include, but not limited to, criminal records, driver’s license and credit check, drug testing after a contingent offer of employment. Please provide an explanation of any gaps of employment. A resume may be attached with your application, but not substituted for completing the work history section of the application.
Veteran Preference Statement: South Carolina is making our Veterans a priority for employment in state agencies and institutions.
Job Responsibilities
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Our mission is to create economic opportunities to increase choices for all South Carolinians and our vision is to embrace the future to ensure South Carolina’s sustainable advantage.
The South Carolina Department of Commerce Marketing and Communications division is looking for a seasoned marketing professional to utilize their expertise as the agency’s Deputy Director of Marketing. Candidates must possess proven experience building a strategic approach to market the business of an organization.
To be considered for the position, you must articulate in a cover letter your experience, knowledge and abilities that reflect a highly skilled marketing professional able to serve in a Deputy Director role. The competencies and responsibilities of the position are outlined below. Utilize the examples of responsibilities listed to describe your experience.
- Utilizes management experience in executing marketing campaigns of multiple industries.
- Establishes the strategic direction of marketing and communications initiatives in accordance with the strategic plan and goals of the organization.
- Directs, coordinates, and oversees all elements of marketing campaigns for an organization.
- Creates and manages the finer points of marketing through print advertising, television, radio, billboards, collateral as well as social media platforms.
- Collaborates and communicates with internal teams to establish compelling promotions that are designed to draw attention to the brand.
- Manages the promotion and direction of the marketing activities, improvement of organization’s image, market data, and information.
- Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, and cost/benefit factors.
- Determines the demand for services offered by an organization in comparison to competitors.
- Creates an analytical framework to track, test, monitor, and analyze data to determine marketing effectiveness and future strategic direction.
- Identifies and implements process improvements based on market trends and research.
- Identifies and develops contacts for promotional and media partnerships.
- Collaborates on various organizational trade shows and other related events.
- Communicates with stakeholders to ensure all parties possess up-to-date information for effective management.
Minimum and Additional Requirements
A bachelor’s degree and relevant program management experience.
- Manage all aspects related to the production and implementation of marketing campaigns.
- Develop a cohesive marketing strategy for deployment across an organization.
- Monitor campaign progress and evaluate return on investment.
- Conduct general market research of competitor states.
- Manage marketing budgets.
Preferred Qualifications
Prefer a bachelor’s degree in marketing with a minimum of five years’ experience managing and directing marketing campaigns/programs.
Additional Comments
As a part of a generous compensation package, we offer comprehensive benefits that include generous paid time off, preeminent health care benefits, professional development opportunities, pension, a 401(k) match, and more. We also participate in a hybrid work environment with 40% remote work.
The South Carolina Department of Commerce offers an exceptional benefits package for FTE and TGE positions that includes:
- Health, Dental, Vision, Long Term Disability, and Life Insurance for Employee, Spouse, and Children.
- 15 days annual (vacation) leave per year.
- 15 days sick leave per year.
- 13 paid holidays.
- State Retirement Plan and Deferred Compensation Programs.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
South Carolina is making our veterans a priority for employment in state agencies and institutions. Click for eligibility requirements.
Benefits for State Employees
The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.
Insurance Benefits
Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.
Retirement Benefits
State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.
Workplace Benefits
State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.
Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available.