Data Management Strat & Gov Advisor

This is a temporary role through Magnit Global with one of the world’s leading health insurance companies.

Job Title: Campaign Manager (Data Management Strategy & Governance Advisor)

The Campaign Management team is a dedicated team of data and campaign experts committed to providing swift, high quality customer communications utilizing our mature and best in class campaign management platform. If you’re interested in joining a high performance team with a strong reputation for exceptional quality, we encourage you to apply!

Role Overview:

Cigna is seeking a proactive self-starter and experienced data-driven candidate to support customer and prospect communications through campaign development utilizing SQL and Unica. This is a business-facing technical and operational position, with an opportunity to further grow marketing and business competencies. The candidate will be a member of the Campaign Management team and will not only be maintaining recurring processes but also developing multiple complex campaigns with varying deadlines. They will be collaborating with business partners on campaign objectives, requirements, and strategy. The person in this role will connect the dots between business strategy and the data needed to execute a thorough and multilayered campaign execution solution. They will be responsible for all aspects of the campaign development process, from requirements intake to file production, including the campaign design, development and execution. Tasks include:
• Requirements documentation
• In-depth data discovery and analysis
• List management
• Vendor management
• Complex SQL query development
• Campaign development in Unica
• Test execution
• Deployment
• Production Support


A successful candidate must be driven, self-motivated and self-sufficient, possess business consultative skills, have strong attention to detail, demonstrate excellent organization skills, and exhibit advanced SQL development skills. This individual must be able to manage their independent development responsibilities and coordinate with a wide array of partners to ensure overall execution of the entire process.

Key Responsibilities:
• Requirements intake and translation of business requirements into SQL and a campaign
• Develop multiple complex communication campaigns (email, direct mail, outbound phone) simultaneously in the Unica tool
• Campaign Management for new and existing campaigns
• Collaborate with marketing communication owners on the goals, design, documentation and deployment of complex customer communication campaigns. This individual will attend kick-off meetings and requirements gathering sessions to understand the business request and facilitate completion of intake documentation.
• Learn business rules and underlying data to support the delivery of quick, reliable solutions with the highest level of precision and data quality
• Collaborate with partners to ensure lists are not only timely and accurate but meet the business needs of the campaign
• Communicate and collaborate with vendors to set up new file transfer processes and initiate new email development
• Extract and summarize customer healthcare data by building advanced SQL programs to meet complex and changing requirements, while complying with privacy and security policies
• Follow best practices, processes, standards and strategy as it relates to campaign management
• Adhere to stringent quality control and testing procedures with the ability to investigate issues
• Proactively build and maintain processes, controls, and procedures to ensure data accuracy
• Ability to prioritize and manage a high number of concurrent tasks with a heightened sense of urgency and ability to adhere to deadlines
• Daily production support for existing campaigns
• Provide frequent progress updates and maintain documentation
• Support campaign reporting and analytical insights
• Ability to identify automation opportunities and campaign process improvements
• Translate highly complex concepts in a way that can be understood by a variety of audiences

Experience and Education

Bachelor’s degree preferred but not required and a minimum of 5 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination. Advanced SQL skills are required and Unica is preferred.

• Demonstrated ability managing projects; including overall responsibility, organization, and timelines
• Exceptional attention to detail, including technical and business specifics
• Ability to understand a variety of complex processes simultaneously operating
• Advanced ability in managing priorities and complexities in the day to day and overall projects
• An ability to both add creativity, while also developing within best practice frameworks and standards
• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses
• Excellent written and verbal communication skills
• Strong business acumen and consultation skills
• High regard for confidential and sensitive information
• Ability to work and maintain focus in a high pressure, high performance business environment

Location/Schedule Notes:

  • 100% Remote Position
  • Mon-Fri, 8am -5pm
  • Position is open to candidates located in any time zone

Hourly Pay Rate Range (dependent on location, experience, expectation)

  • The pay range that Magnit reasonably expects to pay for this position is: $50.61-$67.48/hour
  • Benefits: Medical, Dental, Vision, 401K (provided minimum eligibility hours are met)
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