Content Channel Strategy Manager

Additional Information About the Role

New position in our Marketing & Communications team that focuses on content channel strategy to support BJC’s overall content and editorial strategy.

Overview

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Preferred Qualifications

Role Purpose

The Manager of Content Channel Strategy is a passionate storyteller who understands how powerful narratives fuel brand awareness and audience engagement. This person will create a strategy that identifies and defines the content channels that matter most to the BJC brand through audience knowledge backed by strong data. This manager will lead the way in developing processes that continuously assess content channels to inform content experiences, focusing on the right channels to grow and engage audiences. This person will partner closely with digital marketing, editorial, social media and marcomm teams to develop a comprehensive strategy that aligns SEO, direct-to-audience content such as emails and newsletters, and website content to impact customer journeys. This manager is audience-obsessed and will lead the work around personas and content mapping to channels that reach and impact the right audiences. This person will also develop content metrics that align with BJC’s objectives and continuously inform overall content strategy. The successful candidate is a proactive and energetic leader who champions the BJC brand, thoughtfully infusing brand messaging in ways that resonate with our audiences and liaises across the organization, influencing and partnering with others to do the same.

Responsibilities

Manages individual(s) including but not limited to: hires, trains, assigns work, manages and evaluates performance, conducts professional development plans. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.

Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.

Leads a high-performing team focused on amplifying and optimizing BJC’s content across various and diverse channels, entities and audiences.

Cultivates collaborative and supportive relationships with content partners within MarComm – digital, marketing, operations, public relations, social media, creative services, content development, internal comms – to create and execute content channel strategies that engage and grow audiences.

Leads distribution efforts that optimize BJC’s channels; create framework and best practices on appropriate channel management and development.

Develops and leads processes to adapt content in all appropriate media, using best practices on format, style, length, angle and other unique characteristics of each channel.

Develops content metrics and KPIs to measure and analyze content performance to optimize content creation and inform overall content strategy. Oversees audience work for the content strategy team, partnering closely with digital and strategic marketing leads.

Minimum Requirements

Education

Bachelor’s Degree

Experience

5-10 years

Supervisor Experience

< 2 years

Preferred Requirements

Education

Master’s Degree

Experience

10+ years

Supervisor Experience

2-5 years

Benefits and Legal Statement

BJC Total Rewards

At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Pension Plan*/403(b) Plan funded by BJC
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

To learn more, go to www.bjctotalrewards.com/Benefits

*Not all benefits apply to all jobs

The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer