Company Description
WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION
Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?
If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS! We are currently hiring for a Brand Marketing Specialist reporting into the Regional PR & Marketing Manager on a full time permanent contract.
About COS: Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.
Job Description
As the Brand Marketing Specialist, you are responsible for customer activations to drive brand awareness, traffic, and customer acquisition.
You will execute NA market specific brand initiatives, designed to support the omni business and grow the COS community.
What you will do:
- Co-create and oversee the customer centric marketing strategy across our North American stores & online with a keen focus on key locations
- Build customer communications and activations to drive footfall and convert customers with a 360 Omni approach
- Influence and co-create the North America Regional commercial plan, ensuring COS delivers relevant activations and events for Key Cities
- Establish short- and long-term strategic marketing objectives of the Regional business together with Regional PR & Marketing Manager and the wider cross functional commercial and Global teams
- Collaborate with the PR & Marketing Manager and the Regional Sales Manager to define the marketing strategy for local key markets
- Collaborate with the Digital Marketing and Ecommerce Leads to ensure Brand Marketing activities cater to both the physical and digital consumer
- Work together with Area Teams on their business needs, to develop a reasoned marketing strategy that is targeted to local markets
- Maintain the commercial go to market calendar and ensure alignment of activity plans with other departmental plans, especially the wider Marketing, Visuals and Design teams
- Work with PR & Marketing Manager and Digital Marketing Lead to research and define best possible media partners to support brand awareness growth
- Plan and administrate required costs for store activities, advertising campaigns and media partnerships, as well as advise on annual budgets within relevant areas, follow up on the project level and secure a return on investment
- Deliver the marketing strategy supporting new store openings and new market launches
- Support new product campaigns by establishing opportunities to drive awareness and activations in stores and with partners
- Provide consumer insights to refine market requirements for products or locations, opportunities for growth and local marketing activity, initiating ideas to further build brand awareness
- Test new media and new ways to reach new potential customers
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
In addition to our values for this role we are also looking for:
- Experience leading a retail marketing strategy, either in-house or agency
- Market knowledge across media buying – digital and static
- Event and experimental marketing experience
- Strong collaborator with the confidence to manage upwards
- Highly organised and deadline orientated
- Ability to work on multiple projects with efficiency and dedication.
Additional Information
COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide.
At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.
When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including.
- 25% Staff Discount
- Annual clothing allowance up to $1240 per annum
- Medical, Pharmacy Vision and Dental Coverage
- Employee Assistance Program
- Vacation, Wellness, Holiday, and Parental Pay
- 401K
- Commuter Benefits, Health, and Dependent Care FSA.
- Plus, additional Voluntary Benefits.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
We are looking forward to hearing from you!
Salary Range: $66,793- $83,491