Barista Sales Specialist

Vita Coco is looking for a Barista Sales Specialist professional based out of Los Angeles, CA to activate our developing brands and join our bunch of “Coconuts”. The Brand Educator will report to the SVP of Market Development and must be based in Los Angeles, CA.

Brand Educators are the face and voice of Vita Coco in the local market, bringing the brand to life through various types of sampling. It’s about driving trial on our innovations, educating consumers, and creating lasting first impressions that the consumer will share with their friends – all while having the time of your life, of course. Who is the ideal Barista Sales Specialist?

The perfect Barista Sales Specialist is flexible, enthusiastic, sociable, and has an entrepreneurial spirit, and a great work ethic!

Main Responsibilities:

  • Be an expert in all things Vita Coco Barista and educate the public on the benefits of Vita Coco Barista
  • Be willing to learn and participate in all aspects of Vita Coco
  • You will be an expert in engaging the consumer
  • Be a social chameleon, adapt to consumers from all walks of life through engaging and natural dialogue
  • Personalize each interaction to create a unique and memorable experience for the consumer
  • Act as an ambassador of the brand at all times
  • Collaborate effectively within a team environment
  • Be capable of spotting future opportunities for Vita Coco Barista through consumer dialogue and event activation


  • Ability to adapt to and work well in all environments
  • Must have the ability to travel between multiple accounts each day if needed
  • Exceptional customer service, interpersonal, and communication skills
  • A team player who also can work well independently
  • Flexible availability (per market need)
  • Must have the ability to lift cases of product between 10-35 pounds
  • Must have a valid driver’s license and own vehicle to travel
  • Must be able to sit, stand and walk for long periods of time

Job Type: Part-Time (averaging 12-20 hours/week)

Availability: At least 3 days a week, including one weekend day

Hourly Rate: $18.00/hour – $20.00/hour

Candidates must be fully vaccinated against COVID-19 and submit proof of vaccination unless they qualify for a reasonable accommodation for bona fide medical or religious reasons.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

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