OVERVIEW
Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.
THE IMPACT YOU CAN HAVE:
In this role, you will manage the definition, development, execution, and analysis of the strategy for a portfolio of existing and new guest facing digital advertising products for Ulta Beauty’s retail media network, UB Media. This role will use business and customer insights to prioritize, resource and design ad products and features to be built for owned and operated properties as well as offsite experiences. The Sr. Manager, Ad Product will maintain the long-term ad product roadmap across channels and formats. In addition, this role will help co-lead cross-functional sprint cycles with the Lead Engineer to develop and improve ad products. Data driven analysis of new experiences and opportunities will be key to prioritizing the development of new or enhanced digital ad product offerings.
YOU WILL ACCOMPLISH THESE GOALS BY:
Planning & Execution:
Develop compelling owned and operated advertising placements, formats and measurement capabilities that exceed the wants and needs of UB Media brand partners
Communicate detailed product requirements to agile product team via business product requirement documents and user stories
Break down concepts into epics, user stories and acceptance criteria
Collaboration:
Building a collaborative working relationship with UB Media Sales & Account team to compile business and customer insights to inform ad product developments
In partnership with the Digital Experience & Product Management teams, collaborate with senior leaders to prioritize and execute important ad product enhancements and new offerings within the digital roadmap
Partner with UB Media Sales & Account team members to align on goals, metrics, and success criteria for new and existing ad products to support and rationalize resource investments as well as incorporate approved capabilities into long-term roadmap
Partner with Brand and Creative stakeholders to incorporate the brand aesthetic and voice in capabilities and touchpoints across the journey
Leadership:
Inspire, mentor and grow a team of individual contributors, model a growth mindset, and contribute as a senior leader within the company
Thought leader and steward of ad product strategies for UB Media
Leads the ad product roadmap and go-to-market strategy across ad products
Assess the capabilities and needs of the team to inform strategic hiring decisions
Educate team and key stakeholders in ad product best practices
Recognize and adopt best practices in Retail Media Network advertising and promotion (e.g. high-impact formats, high-performance placements, variable buying and selling methodologies)
Provide functional knowledge to guide on strategy, direction, and timing of future AdTech & MarTech improvements
ESSENTIALS FOR SUCCESS:
- 10+ years of experience in digital advertising in ad product at a publisher, ad network or Retail Media Network
- Strong experience with digital advertising including multiple devices (desktop, mobile), formats (video, search, banner), placements, buy/sell-types (auction-based, direct) and measurement techniques
- High proficiency and extensive experience with SSPs / ad exchange platforms (e.g., Google Ads Manager / DFP, AppNexus, OpenX, Rubicon)
- Knowledge of DSPs (e.g., DV360, The Trade Desk)
- Ability to develop product strategy plan and roadmap
- Ability to work with other functions including ecommerce, UX, Tech, Campaign Planning & Buying, Enterprise Marketing and Sales
- Ability to communicate relevant details and influence decision making based on the audience and desired outcome, from senior leaders to individual team members responsible for execution
- Ability to work autonomously to develop creative solutions for business needs
- Ability to clearly organize large goals into an iterative, actionable, and achievable plan
- Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution
The pay range for this position is $113600.00 – $193400.00 / Year with the opportunity to earn additional compensation pursuant with the Company’s bonus plan. Exact pay will be based on factors including but not limited to relevant education qualifications certifications experience level shift geographic location and business and organizational needs. Visit our Benefits and Career Development page:https://careers.ulta.com/careers/about-us/benefits-and-career-development
ABOUT
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.