GENERAL DESCRIPTION
Under direction of the Management Assistant, this position will manage the zoo’s social media accounts (Facebook, Instagram, Twitter, and YouTube) and cultivate and maintain marketing assets with local, regional, and national media outlets. To support these initiatives, this position will be responsible for creating original, compelling and engaging video and photographic content telling the Abilene Zoo’s stories and supporting the zoo’s mission of education and conservation
SUPERVISION EXERCISED
This position does not exercise supervisory duties.
IMPORTANT AND ESSENTIAL DUTIES
Under the direction of the Management Assistant, follow the marketing plan with budget considerations and input from Abilene Zoo leadership.
Oversee day-to-day management of organic social media and using calendar management systems like Sprout Social, Meltwater, Hootsuite, etc., which will include posting all content across numerous social channels as well as developing content concepts from idea to completion.
Maximize consumer engagement on social media, including timely comment and direct message moderation/responses.
Work with Marketing team to brainstorm and develop content ideas; design and oversee marketing materials.
Stay up-to-date on new social media trends, tools, techniques, and best practices; monitor competitors and other social media leaders.
Monitor and report on social media key performance indicators on an ongoing basis, using data to inform both large and small pivots to improve performance.
Work with the Management Assistant to ensure content is informative, engaging and on brand in order to enhance the zoo’s online presence, drive engagement and cultivate a strong online community.
Utilize strong analytical skills interpreting data to make recommendations for adjusting the social media marketing strategy for optimal results.
Design creative for social media posts using either Adobe Creative Suite or Canva in order to develop and curate engaging written, photographic & video content so it aligns with the zoo’s brand and appeals to target audiences.
Work with internal teams to schedule photo and video shoots for upcoming social media and blog posts.
Cultivate relationships with zoo team to develop open communication about what events and stories are happening to promote zoo happenings including, but not limited to special events, fundraisers, animal exhibits, and conservation initiatives.
Responsible for curating, organizing and managing digital assets, including images, videos, testimonials, reviews, etc.
Assist the Management Assistant with media inquiries, visits, mailers and management of guest bloggers/influencers.
Operate City vehicles, Zoo rides, attractions, and other motorized equipment.
OTHER JOB RELATED DUTIES
Perform other job related duties and responsibilities as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of:
Marketing principles utilized within the industry.
Operating a DSLR camera, smartphone camera, and video camera with an eye for capturing captivating visuals.
Operating various computer applications.
Programs such as Constant Contact, Sprout Social, Google Sheets, Google Docs, Google slides and all social media platforms.
Social Media best practices.
Skill to:
Flexible, detail-oriented, organized and ability to respond to multiple demands.
Create and publish email campaigns/promotions; provide KPIs on email promotions.
Self-starter with the ability to work independently as well as with a team
Strong interpersonal skills including the ability to listen perceptively
Exceptional written and oral communication skills including strong writing, editing and presentation abilities
Ability and willingness to work outside regular business hours, including occasional evenings and weekends.
Photography/videography production and editing
Excellent computer skills including all Microsoft Office programs especially Word, Excel, PowerPoint, Google Mail and Adobe Creative Suite
Ability to:
Negotiate and purchase media time and advertising space.
Maintain open, timely and accurate communication with direct leadership.
A strong affinity for the mission of the Abilene Zoo
Help author and/or edit content for the zoo’s web, email and blog.
Work independently with minimal supervision.
Have professional demeanor and appearance.
Establish and maintain cooperative working relationships with those contacted in the course of work, both internally and externally.
Follow and embrace the City of Abilene Core Values – Respect, Integrity, Service Above Self, and Excellence in All We Do.
Lead, manage, and perform as a team member in a manner that accomplishes the Division’s mission and treats team members with dignity, courtesy, and respect.
Experience and Training Guidelines:
For positions with more than one level, all listed requirements at the lower levels are required at the higher levels. Any combination equivalent to experience and training to provide the required knowledge, skills, and abilities may be qualifying. Knowledge, skills, and abilities may be obtained through:
Experience:
One (1) year of related experience in marketing and/or social media in a professional setting is preferred.
Education/Training:
Bachelor’s Degree in communications, marketing, or a related field from an accredited college or university is preferred.
License or Certificate:
A valid Texas driver’s license, the ability to obtain one within ninety (90) days of employment, or a military waiver is required.
Special Requirements:
Must be able to periodically work outside regular business hours, including occasional evenings and weekends.
Essential duties require the following physical skills and work environment:
With or without accommodation, the “X” indicates the overall strength demand of the position during a typical workday:
___ Sedentary – lifting of no more than 10 pounds
___ Light – lifting no more than 20 pounds; carrying up to 10 pounds
_X_ Medium – lifting no more than 50 pounds; carrying up to 25 pounds
___ Heavy – lifting no more than 100 pounds; carrying up to 50 pounds
___ Very Heavy – team lifting over 100 pounds; carrying more than 50 pounds
Physical Demand Codes: The following describes whether or not the position is expected to exert the physical demands listed during a typical workday as well as the overall frequency of the task:
Codes for how often:
Y = Yes
N = No
E = Extensive (100 – 70% of the time)
M = Moderate (60 – 30% of the time)
I = Infrequent (20 – 10% of the time)
A = Almost Never (<10% of the time) Code / Task
_M_ Standing
_M_ Sitting
_M_ Walking
_I_ Lifting
_I_ Carrying
_I_ Pushing/Pulling
_A_ Overhead Work
_M_ Fine Dexterity
_A_ Kneeling
_A_ Crouching
_A_ Crawling
_I_ Bending
_I_ Twisting
_I_ Climbing
_A_ Balancing
_E_ Vision
_E_ Hearing
_E_ Talking
___ Other:
Other details
- Job Family Marketing & Social Media Specialist
- Job Function 1. FINANCIAL ADMINISTRATION_GENERAL CONTROL
- Pay Type Hourly
- Min Hiring Rate $17.18
- Max Hiring Rate $20.71
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