Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Jack Ryan and the Golden Globe winning The Marvelous Mrs. Maisel to Prime Original Movies like the Oscar-winning Manchester by the Sea, Coming 2 America and The Tomorrow War. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on…
The LATCANZ Central Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a very broad combination of marketing channels across marketplaces. We support the LATCANZ Region, which consists of MX, BR, LATAM, CA, AU and NZ and also collaborate very closely with our colleagues all over the globe. We have team members based in multiple cities including Mexico, Brazil, Canada and Seattle. We’ve grown rapidly in both size and influence, and we’re looking for a future leader to join us.
The candidate for this role will be responsible for planning and executing best in class video merchandising strategies aimed at driving discovery, subscription trials and engagement with the right content. The marketing manager will demonstrate a highly creative mind, keen understanding of video content trends and usage patterns, strong data analytics along with an editorial acumen, understand customer lifecycle and a knack for ‘just getting things done.’
This person will own two dedicated Owned & Operated (O&O) channels: Amazon Cross-site and MLP. On Cross-site (amazon.xx), they will run campaigns every month targeting Non-Prime customers and current subscribers with key new releases directing them to either the title’s detail page or PV sign up page to create an account. On the PV sign up page, also known as the MLP, they will create campaigns to showcase different key messages and content to drive new plan starts. The overall objective is to deliver a best in class customer experience by (1) executing campaigns that feature new movie and TV content, including Prime Originals, (2) crafting plans for targeting and launching promotional campaigns, and (3) developing messaging, content segmentation, and customer segmentation strategies (across Prime and non-Prime customers) to increase customer engagement.
This person will also contribute to the development and testing of new product features, working closely with our Amazon Video International Expansion Marketing, Product and Tech teams. A passion for movies and TV shows is a plus! Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment.
Key job responsibilities
– Owning two O&O marketing channels (cross-site and marketing landing page), defining the marketing strategy and the content calendar, leading the roadmap for this channel to increase viewer acquisition and engagement.
– Creating and scheduling individual merchandising campaigns to the international Prime Video homepages across website, mobile apps, and living room devices including new content launch support and seasonal promotional campaigns.
– Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results, sharing best practices, and forming recommendations for next steps.
– Collaborating across business lines and with internal teams to manage calendar and share of voice allocation across high visibility placements and devices.
– Working closely with product and tech teams to test and implement new features and influence product roadmap based on PV international requirements and priorities.
– Partnering with our local Prime Video teams to craft and execute promotional events and bespoke content launches.
– Identifying opportunities for content scheduling and process efficiency and automation, working cross-functionally to implement them.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
– 4+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building and optimizing multiple, simultaneous marketing campaigns
– Experience managing or working within cross-functional marketing and creative teams
– Excellent verbal and written communication skills
PREFERRED QUALIFICATIONS
– Experience in multi-territory campaign management
– Experience in digital marketing and content production timelines and process
– XML/HTML skills: no need to hand-code, but you can troubleshoot
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.